VIRTUE 6-in-1 Hair Styler is a lightweight crème-serum that primes hair to add softness, shine, light hydration, and heat protection while strengthening and polishing for a natural finished look. Designed as an all-in-one styling cream, this multitasking product blends the brand's Alpha Keratin 60ku...

Virtue Flourish Conditioner for Thinning Hair is a lightweight, hydrating conditioner that detangles, nourishes, and helps strengthen fine or fragile strands without weighing hair down. Designed for people noticing thinning, breakage, or general loss of fullness, this conditioner blends moisture, slip, and two keratin...

VIRTUE Correct Overnight Scalp and Hair Elixir is a lightweight, leave-in serum designed to rebalance the scalp and strengthen hair while you sleep. This overnight elixir combines VIRTUE’s Alpha Keratin 60ku with specialized hyaluronic acid and a peptide complex to hydrate the scalp, support...

VIRTUE Flourish Density Booster is a lightweight, drug-free spray that delivers nutrients and a clinical protein blend to help thicken strands and support a healthier scalp environment for new growth. Flourish Density Booster is formulated as a fast-absorbing daily spray for people noticing thinning,...

VIRTUE Flourish Density Booster is a lightweight, drug-free spray that nourishes the scalp and supports the look of fuller, stronger hair. Flourish Density Booster combines a clinical-grade protein complex with vitamins and antioxidants in a fast-absorbing spray designed to target thinning areas without leaving...

VIRTUE Flourish is a lightweight, soufflé-like leave-in styling treatment that instantly adds noticeable volume and long-lasting thickness to fine or thinning hair. Designed as a daily all-in-one product, Flourish blends texturizing, hydrating and reparative ingredients to create fuller-looking hair without stiffness or heavy residue....

VIRTUE Flourish Mask is a lightweight, leave-in style booster and rinse-out treatment designed to support visibly fuller, healthier-looking hair using Alpha Keratin 60ku Clinical plus botanical growth allies.This 5 oz hair mask pairs a whipped creamy texture with a silicone- and sulfate-free formula that...

VIRTUE Flourish Shampoo is a lightweight, sulfate-free cleanser designed to detoxify the scalp, add visible volume, and support healthier-looking thinning hair. Designed for people noticing increased shedding or reduced fullness, this gentle lathering shampoo removes buildup while preserving color and chemical treatments. It balances...

VIRTUE Full Sulfate-Free Volumizing Shampoo gently cleanses while visibly plumping and lifting fine, limp hair for weightless body. VIRTUE Full is formulated to give thin or flat hair more lift and density without harsh sulfates or stripping detergents. It uses a proprietary Alpha Keratin...

VIRTUE Full Volumizing Conditioner is a lightweight, protein-infused conditioner designed to thicken fine or limp hair while adding lasting lift and moisture without weighing strands down. Built around VIRTUE's patented Alpha Keratin 60ku protein technology, this conditioner targets hair density and resilience from the...

VIRTUE Full Volumizing Conditioner adds visible thickness and lasting lift to hair without heaviness. This lightweight conditioner is formulated to build body and improve strand health over time, while remaining safe for color-treated hair and free of sulfates. Powered by VIRTUE's Alpha Keratin 60ku...

VIRTUE Healing Hair Oil & 6-in-1 Styling Cream is a two-piece bundle that repairs damaged strands while providing heat protection and versatile styling for all hair types. Packed as an Amazon Exclusive, this duo combines a 1.7 fl oz Healing Hair Oil with a...

VIRTUE Healing Oil is a shake-to-activate, ultra-lightweight finishing oil that absorbs quickly to add shine, softness, and protection without greasiness. This next-generation hair oil comes in a clear, activatable formula that releases Alpha Keratin 60ku and nourishing oils when shaken. Designed to be fast-absorbing...

VIRTUE Purifying Leave-In Hair Conditioner Spray is a lightweight milky mist that detangles, reduces frizz and split ends, and protects hair without weighing it down. This fine, weightless conditioning spray uses Alpha Keratin 60ku protein to help restore manageability and shine while offering humidity...

VIRTUE Recovery Damage Reverse Hair Serum is a cream-to-serum treatment that quickly absorbs to smooth, detangle, and help restore softness from cuticle to core. This lightweight formula converts from a creamy lotion into a silky serum that glides through damp or dry strands, leaving...

VIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleansing formula that gently removes buildup while depositing human keratin and baobab seed oil to help restore damaged hair. Designed to act like a treatment as it cleanses, this sulfate-free shampoo uses VIRTUE’s Alpha Keratin...

VIRTUE Restorative Hair Mask is a rich, lightweight treatment that repairs and restores shine, softness, and resilience to hair damaged by styling, color, or the elements. This intensive mask combines a keratin-derived protein and baobab seed oil to strengthen strands and boost moisture without...

VIRTUE Restorative Hair Mask is an intensive treatment that repairs and replenishes damaged hair with keratin and baobab seed oil for added shine, moisture, and resilience without heaviness. Designed as a salon-grade weekly or as-needed mask, this formula targets the look and feel of...

VIRTUE Scalp Remedy Shampoo is a fragrance-free, microbiome-balancing cleanser designed to soothe dry, oily, and irritated scalps while protecting color and strengthening strands. Formulated with skincare-grade actives and VIRTUE’s signature Alpha Keratin 60ku Clinical, this mild shampoo aims to restore scalp pH and support...

VIRTUE Smooth Conditioner is a moisture-rich, sulfate-free rinse-out conditioner designed to calm frizz, smooth cuticles, and lock in shine for all hair types, especially wavy and curly hair. Engineered as part of VIRTUE's smoothing system, this conditioner pairs with the Smooth Shampoo to treat...