VIRTUE Flourish Mask for Thinning Hair — 5 oz leave-in & rinse-out treatment, lightweight fullness

VIRTUE Flourish Mask is a lightweight, leave-in style booster and rinse-out treatment designed to support visibly fuller, healthier-looking hair using Alpha Keratin 60ku Clinical plus botanical growth allies.

This 5 oz hair mask pairs a whipped creamy texture with a silicone- and sulfate-free formula that works on color-treated and chemically treated hair. It blends VIRTUE’s proprietary Alpha Keratin 60ku Clinical with natural actives — Red Clover, Beet Extract, Green Coffee, and Caffeine — and layers a calming aromatic profile of citrus, herbs, and woods. The result is a salon-grade mask intended to strengthen strands, add moisture without weight, and improve the appearance of density over time when used as part of a regular haircare routine.

How does this mask help hair that looks thin or fine?

The formula focuses on building stronger strand structure and adding lightweight conditioning so hair looks fuller without becoming limp. Alpha Keratin 60ku Clinical works to replenish keratin building blocks while botanical extracts support scalp vitality and circulation.

• Keratin-derived ingredient to help reinforce weakened strand architecture
• Caffeine and green coffee to energize scalp surface appearance
• Beet and red clover extracts for antioxidant-rich support
• Whipped, non-greasy texture that lifts and conditions without weighing hair down

Will this work on color-treated or chemically processed hair?

Yes — the mask is formulated to be safe for color- and chemically treated hair. It is free of silicones and harsh sulfates, which helps protect treatments and preserves color vibrancy while providing conditioning benefits.

• Silicone-free and sulfate-free to avoid buildup and color stripping
• Paraben-, phthalate-, gluten-, and synthetic-color-free for gentle use
• Vegan formulation suitable for many routine haircare programs
• Use as a weekly mask or targeted treatment on compromised lengths and ends

How should I use the Flourish Mask for best results?

Apply to towel-dried hair after shampooing for a rinse-out treatment, or on dry strands as a brief style-strengthening boost; follow product instructions for timing. Consistent use alongside a supportive shampoo and gentle daily care will show the best cumulative improvements to texture and fullness.

• Apply from mid-lengths to ends, or scalp to ends for targeted density support
• Leave on 3–10 minutes for a deep rinse-out treatment, then rinse thoroughly
• Use weekly or as needed; reduce frequency on very oily scalps
• Avoid direct contact with eyes; rinse immediately if contact occurs

What does it smell like and how does the texture feel?

The mask offers a spa-like scent profile combining bright citrus, clean florals, and grounding woods with basil and patchouli notes. Its whipped creamy texture spreads easily, detangles, and rinses out cleanly, delivering conditioning without a heavy after-feel.

• Aromatic blend of citrus, herbs, flowers, and woods for a balanced scent
• Whipped creaminess that smooths while remaining lightweight
• Rinses clean to avoid residue that can flatten fine hair

Who is this for: VIRTUE Flourish Mask is designed for people looking to improve the appearance of thin, fine, or weakened hair who want a salon-grade, clean-formula treatment. It suits color- and chemically treated hair, anyone seeking a vegan and silicone-free option, and those who prefer a lightweight mask that conditions without weighing hair down. Use it as part of a routine to enhance hair texture, manageability, and the look of density over time.