VIRTUE Smooth Conditioner is a moisture-rich rinse that tames frizz, smooths hair cuticles, and locks in shine for curly, wavy, and all hair types. This conditioner pairs science-forward nourishment with everyday ease. Formulated around Alpha Keratin 60ku protein, it helps recondition the hair surface...

VIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that reduces frizz, smooths cuticles, and protects shine for all hair types, including color-treated and curly hair. Formulated around VIRTUE’s signature Alpha Keratin 60ku protein, this shampoo does more than remove buildup — it helps resurface...

VIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that gently washes hair while smoothing cuticles to reduce frizz and boost shine. Designed as more than a basic cleanser, VIRTUE Smooth Shampoo combines a restorative protein and smoothing agents to target frizz-prone texture. The formula...

VIRTUE Strength and Shield Leave-In Conditioner is a lightweight, leave-on treatment that detangles hair, reinforces weak strands with Alpha Keratin 60ku, and protects against heat, UV, and pollution. Designed to work from roots to ends, this sprayable leave-in conditioner combines reparative protein technology with...

VIRTUE Un-Frizz Leave-In Hair Treatment is a lightweight, leave-in cream that smooths, defines curls and blocks humidity to reduce frizz for all hair types. Lightweight and formulated with VIRTUE's patented Alpha Keratin 60ku protein, this leave-in treatment melts into wet or dry hair to...

VIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and plumps each strand to create long-lasting, weightless volume without sulfates. This shampoo is formulated to increase hair density and body while gently removing oil and buildup. It uses VIRTUE’s Alpha Keratin 60ku protein to support strand...