VIRTUE Smooth Conditioner for Frizz Control — Sulfate-Free, Color-Safe Hydrating Formula with Alpha Keratin 60ku

VIRTUE Smooth Conditioner is a moisture-rich rinse that tames frizz, smooths hair cuticles, and locks in shine for curly, wavy, and all hair types.

This conditioner pairs science-forward nourishment with everyday ease. Formulated around Alpha Keratin 60ku protein, it helps recondition the hair surface to reduce friction and repel humidity while delivering slip and hydration during the rinse. The result is softer, more manageable strands with a fresh herbal-citrus scent and compatibility with color-treated or chemically processed hair.

How does this conditioner actually reduce frizz?

VIRTUE Smooth Conditioner targets the hair cuticle—the outer layer that, when rough or raised, attracts moisture and causes frizz. Alpha Keratin 60ku works to rebuild and smooth those cuticles, while moisturizing agents add slip so strands glide past each other instead of catching and creating static.

• Alpha Keratin 60ku protein helps re-pave rough cuticles.
• Conditioning emollients add slip to reduce strand friction.
• Humidity-blocking properties keep hair smoother in damp conditions.

Is this safe for color-treated or chemically processed hair?

Yes. The formula is free from sulfates, parabens, phthalates, synthetic dyes, and other harsh ingredients that can strip color. It provides hydration without compromising salon color or chemical treatments.

• Sulfate- and paraben-free to minimize color fade.
• Gentle enough for chemically treated textures.
• Gluten-free and cruelty-free formulation.

Will it work on my curls, waves, or thick coarse hair?

VIRTUE Smooth Conditioner is designed for a broad range of hair textures, from loose waves to tight curls and coarse hair. It enhances manageability and shine while reducing friction that causes tangles and frizz, so it helps styling and definition across textures.

• Moisture-rich texture suits dry, frizz-prone curls and waves.
• Slip improves detangling and reduces breakage during comb-through.
• Light enough for finer hair yet hydrating for thicker strands.

What does it smell like and how is it applied?

The scent blends herbal, fruity, and citrus notes with calming lavender and cooling mint essentials. Apply after shampooing: distribute through mid-lengths to ends, leave for a moment if needed for extra hydration, then rinse thoroughly.

• Herbs, fruits, and citrus top notes with lavender and mint accents.
• Use daily or as often as you shampoo; concentrate on mid-lengths/ends.
• Rinse well or leave a small amount for added conditioning if preferred.

Who is this for: Ideal for anyone seeking a salon-level smoothing conditioner—especially those with frizz-prone, wavy, or curly hair—VIRTUE Smooth Conditioner suits all hair types and those maintaining color or chemical services. Choose it if you want a science-backed, cruelty-free formula that softens cuticles, improves manageability, and adds lasting shine without harsh sulfates or synthetic dyes.