W7 Prime Magic Face Primer is a lightweight, clear makeup base that smooths texture, reduces the look of pores and helps foundation stay matte and even all day. Designed in London, this vegan, cruelty-free primer creates a soft, blur effect that makes applying foundation...

W7 Mighty Mattes is a compact 12-shade matte eyeshadow palette of blushed nudes, neutral grays and smoky browns designed for easy, long-wearing everyday and evening eye looks. This slim tin contains a balanced range of buildable matte powders that blend smoothly for natural definition...

W7 Sweet Dreams Overnight Lip Mask Set is a quartet of mini overnight lip treatments—Cherry, Watermelon, Bubblegum and Vanilla—designed to hydrate and soften lips while you sleep. Keep lips nourished with a playful, travel-friendly collection from W7. Each tiny tub contains a scented, balm-like...

W7 Sweet Dreams Lip Care Trio is a three-piece cherry-scented lip set with a sugar scrub, overnight mask and glossy balm designed to gently exfoliate, hydrate and smooth lips. This compact collection brings together targeted lip care steps in one kit: a nourishing exfoliating...

W7 Oh So Sensitive is a hypoallergenic black mascara formulated for sensitive eyes, offering buildable volume and lift while remaining vegan and cruelty-free. Lightweight yet pigmented, this double-pack mascara was developed by W7’s London makeup artists to enhance lash length and thickness with a...

W7 The Fixer Glow Set pairs a golden sheer primer with a dewy setting spray to create a luminous, long-lasting finish without heaviness. Whether you prefer a barely-there glow or a more polished makeup look, this duo from W7 is built to smooth texture,...

W7 Sweet Dreams Overnight Lip Mask Trio is a set of three flavored overnight lip treatments formulated with aloe vera, grape seed oil and vitamin E to deeply hydrate and soften lips while you sleep. Wake up to smoother, more supple lips with a...

W7 Let's Face It Cream Face Palette in Light Soft Glow is a compact 6-pan cream palette offering two bronzers, two blushes and two highlighters for buildable, blendable natural radiance. This all-in-one cream face palette combines sculpting, color and luminosity in a slim, travel-ready...

W7 Let’s Face It Cream Face Palette in Deep Desert Glow is a six-pan cream bronzer, blush and highlighter compact designed to give deeper skin tones a warm, blendable sun-kissed finish. Packaged as a travel-friendly compact, this palette brings three bronzing shades, two creams...

W7 Sweet Dreams Lip Scrub & Overnight Lip Mask Duo is a two-piece strawberry-scented lip care set that exfoliates dead skin and deeply conditions lips overnight for softer, smoother results. This gift-ready duo combines a sugar-based exfoliating scrub enriched with Vitamin E and strawberry...

W7 Set It Up is a translucent, ultra-light loose setting powder paired with a soft precision puff that mattifies, blurs imperfections, and locks makeup in place without adding weight or flashback. Made for everyday wear and on-the-go touch-ups, this duo brings a salon-quality finish...

W7 Banana Dreams Loose Setting Powder is a lightweight yellow-tinted finishing powder that sets makeup, neutralizes redness and subtly brightens the complexion without feeling heavy. Designed by professional makeup artists in London, this two-pack of loose setting powder uses a fine, feather-light texture to...

W7 Watermelon Wave Hydro-Glow Moisturizer is a lightweight face cream that uses watermelon juice extract, hyaluronic acid and vitamin E to hydrate and visibly smooth skin. This everyday moisturizer blends natural watermelon extract with moisture-binding hyaluronic acid and antioxidant-rich vitamin E to refresh dry,...

W7 Golden Glow Drops & Brush Duo pairs buildable liquid bronzing drops with a soft face and body applicator brush to create a natural, customizable sun-kissed finish. These two-piece kits combine a pigmented, lightweight liquid bronzer with a plush brush designed for even blending...

W7 Loose Face Powder Trio is a three-shade set of ultra-fine setting powders—Banana, Nude (Matte Dreamer) and Pink Blur—designed to brighten, balance and mattify for a soft-focus finish. Whether you're locking down a full-face look or doing a quick midday touch-up, this trio gives...

W7 Golden Glow Drops Essential Trio is a three-piece kit that gives buildable, dewy bronze—from a subtle buttered glow to a deeper sun-kissed tint—using pigmented liquid drops, a hydrating base and a soft application brush. This trio combines lightweight liquid bronzing drops, a complementary...

The W7 Meet Your Mattes Gift Set is a compact cruelty-free makeup kit featuring a highly pigmented Mighty Mattes eyeshadow palette, a volumizing mascara, and a precision eyeliner for buildable, everyday-to-glam eye looks. Curated by W7 in London, this three-piece collection brings together fan-favourite...

W7 Sweet Dreams Lip Care Gift Set is a three-piece strawberry-scented lip trio with a nourishing sugar scrub, overnight hydrating mask and glossy balm to soften and revive dry lips. This compact gift set brings together three complementary steps for lip care: a gentle...

W7 Prime Magic & The Fixer Matte Set is a two-step makeup duo: a lightweight pore-minimizing primer and a quick-drying matte setting spray that smooths skin and controls shine. This kit pairs a clear smoothing primer with a weightless matte finishing spray to create...

W7 Skin Quench Cuties is a compact travel set of W7’s hydrating Skin Quench minis designed to cleanse, soothe and moisturize skin on the go. This mini collection packages W7’s most loved Skin Quench formulas into travel-friendly sizes so you can maintain an easy...