John Frieda Volume Lift Weightless Shampoo is a lightweight, volumizing cleanser that boosts natural fullness and bounce in fine or flat hair without weighing strands down. If you struggle with limp roots or hair that looks flat after styling, this shampoo is formulated to...

John Frieda Blonde+ Hair Repair Pre‑Shampoo is a bond‑building, vegan-friendly first step designed to strengthen and protect lightened and brittle blonde hair before you shampoo. This concentrated pre‑shampoo treatment prepares fragile, color‑treated blonde strands for cleansing by coating and reinforcing hair bonds, helping reduce...

John Frieda ULTRAfiller+ Thickening Conditioner is a biotin- and hyaluronic-acid-infused conditioner that instantly plumps fine or thinning hair for a thicker, fuller feel after one use. This conditioner combines targeted strengthening ingredients with a lightweight formula to improve hair thickness appearance while adding manageability....

John Frieda Go Blonder Lightening Conditioner is a daily conditioner that restores moisture while gently brightening natural or color-treated blonde hair to a sun-kissed glow. This lightweight conditioner is formulated specifically for blondes who want gradual lightening without sacrificing hydration. Infused with a citrus...

John Frieda Radiant Red Boosting Conditioner is a daily conditioner designed to replenish and amplify red tones while hydrating hair for increased softness and shine. Whether your red hair is natural or color-treated, this conditioner pairs pomegranate extract with vitamin E to help lock...

John Frieda ULTRAfiller+ Thickening Shampoo is a lightweight volumizing cleanser formulated with biotin and hyaluronic acid to help fine and thinning hair look fuller and more manageable. This shampoo is designed to gently remove buildup while adding body and the appearance of density to...

John Frieda Blue Crush Conditioner is a blue-pigment conditioner made to neutralize orange/brassy tones and nourish both natural and color-treated brunette hair. If you want cooler, more even brunette tones without heavy chemical processing, this conditioner works with the Blue Crush system to refresh...

John Frieda Violet Crush Purple Conditioner is a violet-toned, hydrating conditioner formulated to reduce brassy tones and refresh blonde shades. Designed to work alongside the Violet Crush shampoo, this conditioner uses crushed violet pigments and moisturizers to help even out warm, unwanted undertones while...

John Frieda Frizz Ease Secret Weapon Touch-Up Creme is a lightweight, avocado-oil–infused smoothing cream designed for fast, between-wash frizz control and polished touch-ups on damp or dry hair. Keep your style looking fresh without a full restyle. This compact 4 fl oz cream tames...

John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner is a lightweight, non-rinse treatment that detangles frizzy, damaged hair while adding moisture and smoothing flyaways for easier styling. Designed for everyday use, this leave-in conditioner combines vitamins and green tea extract to nourish strands without...

John Frieda Go Blonder Blonde Brightening Conditioner gently lifts and brightens blonde hair while replenishing moisture for softer, shinier strands. If you want a subtle, sun-kissed boost to your blonde without harsh chemicals, this 8.3 fl oz conditioner targets dullness and dryness as it...

John Frieda Salon Blonde Honey Tone Perfecting Treatment is a one-step, salon-inspired toner that refreshes warm blonde and honey tones while strengthening hair with a protein-peptide complex. Keep salon-fresh blonde between appointments with a treatment made to revive golden hues and improve hair resilience....

John Frieda Blonde+ Hair Repair System Shampoo is a bond-building cleanser designed to gently repair, strengthen, and hydrate lightened or damaged blonde hair as the second step in a three-part repair routine. If bleaching, highlights, or regular styling have left your blonde hair feeling...

John Frieda Blonde+ Repair Bond Building Conditioner is a salon-inspired conditioner formulated to restore moisture, rebuild weakened bonds and protect lightened blonde hair for smoother, stronger strands. Lightening and chemical processes can leave blonde hair feeling fragile, dry and rough. This conditioner is the...

John Frieda ULTRAfiller+ Hair Density Scalp Serum is a lightweight, root-strengthening treatment formulated to reduce breakage and help fine hair look fuller and denser. This targeted scalp serum blends biotin, peptides and caffeine in a non-greasy base to fortify fragile strands, support healthy follicle...

John Frieda Violet Crush Purple Conditioner is a violet-pigment conditioner designed to neutralize brassy tones and restore cooler, brighter blonde in one application. Keep blonde hair looking fresh without over-drying: this creamy conditioner uses crushed violet pigments and moisturizing provitamin B5 to counter yellow...

John Frieda Violet Crush Purple Shampoo is a toning cleanser that deposits violet pigments to reduce brassy yellow tones and help restore a cooler, brighter blonde in one wash. If your bleached, highlighted, or platinum hair is picking up unwanted warm or yellow hues,...

John Frieda Frizz Ease The Controller Extra Strength Serum is a concentrated smoothing serum that instantly tames frizz and shields thick or coarse hair from humidity and heat. This lightweight, non-greasy serum is formulated for unruly hair textures that need serious control without stiffness....

John Frieda Go Blonder Blonde Brightening Shampoo is a daily, sulfate-free cleanser that gently enhances brightness and supports gradual lightening for natural and color-treated blonde hair. This lightweight shampoo uses a Citrus Botanical Blend to lift and brighten blonde tones while removing dirt and...

John Frieda Salon Blonde Champagne Tone Perfecting Treatment is a one-step hair toner and strengthening treatment that refreshes beige and neutral blondes while reducing breakage. Keep your blonde color looking salon-fresh between appointments with a quick, no-mix treatment formulated specifically for champagne, beige, and...