Wella Professionals Ultimate Smooth Shampoo 33.8 fl oz — Squalane & Metal Purifier for Frizz Control

Designed as part of the ULTIMATE SMOOTH regimen, this 33.8 fl oz shampoo targets dry, dull and frizzy hair by removing metal build‑up while replenishing internal moisture and strengthening the hair’s outer layer. The formula is dermatologically tested, suitable for color‑treated hair and pairs with the brand’s Miracle Oil Serum, conditioner and mask for fuller benefits.

How does this shampoo reduce frizz and improve softness?

The shampoo combines squalane and omega‑9 fatty acids to nourish hair fibers from within and to help reconstruct a smoother outer surface. Regular use creates a more hydrated, manageable strand texture that resists humidity and friction.

• Squalane restores internal moisture for suppleness
• Omega‑9 helps replenish and fortify the hair’s exterior
• Gentle cleansers maintain softness without stripping oils

What does Metal Purifier technology do for my hair?

Metal Purifier technology is formulated to reduce metal residues that accumulate from water and environmental exposure; these residues can make hair feel dull and behave unpredictably. By detoxifying surface metals, the shampoo helps hair respond better to styling and conditioning products.

• Helps remove metal build‑up that dulls hair
• Improves product performance after cleansing
• Supports a cleaner base for follow‑up treatments like serums

Can I use it on color‑treated or sensitive scalps?

This shampoo is dermatologically tested and formulated to be suitable for color‑treated hair, offering a balance of cleansing and protection. If you have specific scalp sensitivities, test a small area first or consult a professional stylist for personalized advice.

• Dermatologically tested for general compatibility
• Formulated to preserve color vibrancy when used as directed
• Gentle lather cleanses without aggressive stripping

How should I use ULTIMATE SMOOTH for best results?

Use the shampoo as the first step in the ULTIMATE SMOOTH routine: apply to wet hair, lather and rinse thoroughly. For intense nourishment, follow with the ULTIMATE SMOOTH conditioner or weekly hair mask, and finish with the Miracle Oil Serum for added smoothness and scent longevity.

• Apply to wet hair, massage, rinse—repeat if needed
• Follow with conditioner or weekly mask for deeper care
• Top with Miracle Oil Serum to enhance smoothness and fragrance

Who is this for: Wella Professionals ULTIMATE SMOOTH Shampoo suits people with dry, dull or frizz‑prone hair seeking a salon‑grade daily cleanser that detoxes and nourishes. It’s aimed at those who want improved manageability and a subtle floral‑woody scent while keeping color treated hair in mind; pair it with other ULTIMATE SMOOTH products for a complete regimen.

Ingredients

INGREDIENTS/INGRÉDIENTS/INGREDIENTES: AQUA/WATER/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, PHENOXYETHANOL, BETAINE, PARFUM/FRAGRANCE, PANTHENOL, ISOPROPYL ALCOHOL, PROPYLENE GLYCOL, QUATERNIUM-80, VALINE, GLYCERYL OLEATE, TOCOPHERYL ACETATE, OLEIC ACID, SQUALANE, MALIC ACID, LIMONENE, LINALOOL, AMINOMETHYL PROPANOL, HISTIDINE, CITRIC ACID, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE.