Wella Professionals Ultimate Repair Shampoo for Damaged Hair, 33.8 fl oz — Rebuilds & Metal-Purifying

Wella Professionals ULTIMATE REPAIR Shampoo is a rich, lightweight cream cleanser designed to rebuild weakened hair fibers while removing metal impurities for smoother, shinier strands.

Engineered for hair weakened by heat styling and bleaching, this salon-grade shampoo blends reconstructive and protective actives into a luxurious lather. The formula balances interior strengthening with exterior replenishment: AHA boosts internal structure while Omega‑9 restores the hair surface, and Metal Purifier technology helps eliminate trace metals that can degrade hair quality. Its creamy texture foams effortlessly and preps hair to receive follow-up treatments more effectively.

How does this shampoo rebuild hair without weighing it down?

The ULTIMATE REPAIR shampoo uses a lightweight cream base that foams into a rich lather, delivering repair ingredients throughout the strand without leaving residue. It targets the cortex to reinforce structure while leaving the cuticle replenished for a soft, flexible finish.

• AHA to support internal fiber strength.
• Omega‑9 to restore and smooth the outer barrier.
• Non-greasy, airy formula that rinses clean.

What does Metal Purifier technology do for colored or chemically treated hair?

Metal Purifier technology is formulated to chelate and help remove microscopic metal particles that can accumulate from hard water, pools, or processing. Clearing these trace metals helps prevent unwanted oxidation and preserves hair tone and integrity, making color and treatments last more predictably.

• Detoxifies hair from copper, iron and other trace metals.
• Reduces metal-related dulling or brassiness in treated hair.
• Prepares hair for more even, longer-lasting color results.

How should I use this shampoo in my repair routine?

Use as the first step in a reparative regimen: apply to wet hair, massage into a lather focusing on lengths and ends, then rinse. Follow with a targeted mask or conditioner from the same ULTIMATE REPAIR line to complete rebuilding and sealing of the fiber.

• Apply to wet hair, massage gently, rinse thoroughly.
• For best results, pair with Wella ULTIMATE REPAIR conditioner or mask.
• Works well as a weekly detox for chemically treated hair.

Is this shampoo suitable for sensitive scalps and cruelty-free routines?

The formula is dermatologically tested and designed to be gentle while performing intense fiber repair. Wella’s haircare is produced within the company’s cruelty-free commitments and aligned with international cosmetic safety collaborations.

• Dermatologically tested to support scalp compatibility.
• Vegan formulation and no animal testing by the Wella company.
• Light, subtle scent and smooth foaming texture.

Who is this for: Wella Professionals ULTIMATE REPAIR Shampoo is aimed at people with hair compromised by bleaching, frequent heat styling, or chemical services who want a salon-grade cleanser that both detoxifies and rebuilds. It suits those seeking a non-heavy, effective repair step that prepares hair for deeper treatments and helps extend the life and appearance of color and processed hair.

Ingredients

Aqua/Water/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.