VERB Volume Shampoo 32 fl oz — lightweight volumizing shampoo, sulfate-free lift & body

VERB Volume Shampoo is a lightweight, sulfate-free cleanser formulated to lift flat hair and build long-lasting body using hibiscus, amaranth and biotin.

If you want fuller hair without heavy residue, this 32 fl oz salon-size shampoo is designed to gently remove dirt and product buildup while adding lift and texture. The formula focuses on creating touchable volume and bounce for fine to flat hair, and it’s free of sulfates, parabens and gluten. It also works on color- and keratin-treated hair and is vegan and cruelty-free.

How quickly will I notice more volume?

Most users report an immediate increase in lift after the first use when paired with the Volume Conditioner and Volume Spray. Independent lab testing cited by VERB shows volume gains after one application when used as a trio, though individual results vary by hair type and styling routine.

• Visible lift and body after the first wash for many users
• Designed to boost volume up to 3x when combined with the full Volume line
• Best results on fine or flattened hair with follow-up volumizing products

What are the active ingredients and what do they do?

The formula centers on hibiscus extract, amaranth extract and biotin to add thickness, strength and resiliency without weighing hair down. Hibiscus supports surface softness and shine, amaranth helps build texture and biotin is included to support the appearance of stronger strands.

• Hibiscus extract for smoother, more manageable surface texture
• Amaranth extract to enhance body and lightweight texture
• Biotin to support fuller-looking hair and resilient strands

Is this shampoo safe for color-treated or treated hair?

Yes — VERB Volume Shampoo is formulated without harmful sulfates and is safe for color-treated and keratin-treated hair. The gentle cleanser removes buildup while helping preserve color and smoothing treatments when used as directed.

• Sulfate-free to reduce aggressive stripping of color
• Paraben- and gluten-free, vegan and cruelty-free formulation
• Works with color and keratin care when paired with compatible styling products

How should I use it for maximum lift?

Apply to wet hair, massage to a lather focusing at the roots, then rinse thoroughly; follow with VERB Volume Conditioner for weightless detangling. For extra lift, towel-dry and finish with VERB Volume Spray on damp hair before blow-drying and styling.

• Massage into wet hair, lather, then rinse well
• Follow with Volume Conditioner for balanced moisture and detangling
• Use Volume Spray on damp hair to lock in lift before heat styling

Who is this for: VERB Volume Shampoo is ideal for people with fine, limp or flattened hair who want lightweight, touchable body without heavy silicones or harsh sulfates. It suits anyone seeking salon-style lift and a fruity-floral scent profile, including those with color-treated or keratin-treated hair who need a gentle yet effective volumizing routine.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Trioleate, Panthenol, PEG-7 Glyceryl Cocoate, Amaranthus Caudatus Seed Extract, Tilia Tomentosa Extract, Hibiscus Sabdariffa Flower Extract, Biotin, Xylitylglucoside, Anhydroxylitol, Xylitol, Guar Hydroxypropyltrimonium Chloride, PEG-12 Allyl Ether, PEG-12 Dimethicone, Parfum/Fragrance, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Isethionate, Sodium Isethionate, Lauroyl/Myristoyl Methyl Glucamide, Calcium Gluconate, Gluconolactone, Propylene Glycol, Polyquaternium-7, Polyquaternium-10, Sodium Acetate, Sodium Laurate, Propanediol, Isopropyl Alcohol, Lauric Acid, Citric Acid, Sorbic Acid, Potassium Sorbate, Sodium Benzoate, Limonene, Hydroxycitronellal, Linalool. VVS05-A24