V&CO Hair Thickening Shampoo — 12 oz Peptide Volume Formula, Biotin & Coconut Oil for Fuller-Looking, Color-Safe Hair

This lightweight 12 oz shampoo uses V&Co.'s Proprietary Peptide Technology with biotin and coconut oil to visibly support thicker-looking hair while protecting color and improving manageability. Designed for a range of hair textures, the formula combines peptides, amino acids, proteins, and vitamins to add body at the roots, smooth the strand surface, and leave hair feeling soft rather than weighed down.

How does this shampoo add volume without making hair heavy?

The formulation focuses on lightweight conditioning agents and a peptide complex that helps plump the hair shaft and improve strand resilience. Rather than layering heavy oils, biotin and coconut oil are balanced to nourish while retaining lift at the roots.

• Lightweight anti-thinning base preserves natural movement
• Peptide complex supports structural strength along the hair fiber
• Balanced biotin and coconut oil for nourishment without heaviness
• Color-safe surfactants that cleanse gently

What key ingredients power the thickening effect?

V&Co.'s Proprietary Peptide Technology mixes targeted peptides with amino acids, proteins, and vitamins to support healthier-looking hair from root to tip. Added biotin contributes to fullness appearance, and coconut oil helps lock in moisture and shine without buildup when used as directed.

• Proprietary peptide blend for strand support
• Amino acids and proteins to fortify hair structure
• Biotin to enhance the look of volume
• Coconut oil for hydrated, glossy finish

Is this shampoo safe for colored or sensitive hair?

The formula is color-safe, vegan, and free from sulfates, parabens, phthalates, gluten, and artificial dyes, making it suitable for many routine care plans. Its gentle cleansing system helps maintain color vibrancy while minimizing irritation for sensitive scalps; however, patch testing new products is always recommended.

• Free from sulfates, parabens, phthalates, gluten, and dyes
• Vegan and cruelty-free formula
• Color-safe surfactant system preserves salon color
• Suitable for most sensitive scalps with normal use

How quickly can I expect to see fuller-looking hair?

Visible change depends on starting hair condition and routine; many users notice improved body and shine after several washes as the peptide complex and supportive ingredients build on the hair surface. For best results, use consistently with complementary V&Co. products and avoid heavy styling buildup.

• Noticeable lift and shine within a few washes for many users
• Consistent use improves texture and manageability over weeks
• Works best alongside lightweight conditioners and styling products
• Avoid product layering that adds weight to the roots

Who is this for: V&Co. Hair Thickening Shampoo is formulated for people seeking fuller-looking hair—whether you have naturally fine strands, hair that feels limp, or thick hair that needs added body and shine. It fits into routines for color-treated, textured, and straight hair types that want lightweight hydration, increased volume, and a gentle, clean rinse. Ideal for shoppers who prefer vegan, cruelty-free haircare and recyclable packaging made with up to 65% recycled material.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.