UNITE Hair BLONDA Purple Toning Shampoo, 8 fl oz — Neutralizes Brass in 60 Sec & Strengthens

BLONDA Purple Shampoo is a violet-toning cleanser that neutralizes brassy yellow and orange tones on blonde, gray, and highlighted hair in just 60 seconds.

Designed for at-home maintenance between salon visits, this lightweight purple shampoo uses concentrated violet pigment to correct warmth while gently cleansing and strengthening hair. Its formula includes hydrolyzed rice protein to help fortify strands and a subtle concord fragrance for a salon-fresh finish. When used weekly and paired with the BLONDA Daily Shampoo, the toning effect holds through multiple washes without over-depositing purple dye.

How quickly will I see cooler, brighter blonde tones?

You can notice a visible reduction in brass and yellowing after a single one-minute application. The concentrated violet pigment targets warm undertones and lifts them toward cooler, neutral shades without heavy purple buildup.

• Apply to wet hair, lather, leave for 60 seconds, then rinse.
• Visible neutralization after one use for most brassy tones.
• Results persist through several normal shampoos, especially with follow-up maintenance.

Will it damage my color-treated or extension hair?

BLONDA is formulated to cleanse gently while depositing pigment, not stripping color. The inclusion of hydrolyzed rice protein helps strengthen the hair fiber during cleansing, making it suitable for color-treated hair and most hair extensions when used as directed.

• Safe for color-treated and highlighted hair when rinsed after 60 seconds.
• Paraben-free and vegan formulation reduces harsh chemical exposure.
• Works without salon-strength bleaching or aggressive detergents.

How often should I use BLONDA to maintain tone?

Most users find a weekly application maintains cool, bright tones between color appointments. Frequency can be adjusted: use less often for subtle toning or more often if hair becomes brassy quickly due to sun, chlorine, or hard water.

• Weekly use is recommended for maintenance.
• Pair with BLONDA Daily Shampoo to extend results through multiple washes.
• Monitor pigment build-up; reduce frequency if a faint violet cast appears.

What are the key ingredients and sensory notes?

The formula centers on Ext. Violet 2 pigment for targeted toning and hydrolyzed rice protein to support strength and elasticity. It cleanses without heavy sulfates and leaves a cool concord scent that’s noticeable but not overpowering.

• Ext. Violet 2 pigment neutralizes yellow and orange brassy tones.
• Hydrolyzed rice protein helps reinforce weakened strands.
• Paraben-free, vegan, and formulated to avoid over-depositing purple color.

Who is this for: BLONDA Purple Shampoo is intended for people with natural blonde, highlighted, balayage, silver/gray, or lightened hair who want quick, at-home toning that refreshes color between salon visits. It suits clients who prefer a low-effort weekly treatment that brightens and neutralizes warmth without compromising hair strength or requiring professional toning appointments.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid