UNITE Creamy Paste Styling Paste 2 oz — Buildable Hold, Texture & Root Lift for Fine to Medium Hair

UNITE CREAMY Paste is a multipurpose styling paste that adds texture, piecey separation, and buildable hold while increasing the appearance of thickness.

Designed by salon professionals, CREAMY Paste works on damp or dry hair to deliver lift at the roots, fullness at the ends, and definition throughout. Its lightweight, workable formula is suited to daily styling and editorial looks, and is safe for extensions and color-treated hair. The product has a coconut-banana scent and is paraben free, making it an appealing option for clients who want salon performance without heavy residue.

How do I use CREAMY Paste for lift at the roots?

Apply a small amount to damp roots and distribute with fingers or a vent brush, then blow-dry while lifting sections to set volume. The paste provides texture that helps styles hold without stiffness, and you can rework roots with your hands for touch-ups.

• Use a pea-sized amount for short hair, increase slightly for longer lengths
• Work in on damp hair for best root lift during drying
• Blow-dry with a round or vent brush to lock in volume
• Reapply sparingly to dry hair for spot touch-ups

Can CREAMY Paste create textured, piecey ends and separation?

Yes—rubbing a small amount between fingertips and smoothing it through the ends produces separated, lived-in texture without crunch. Use more product for bolder definition or to sculpt short styles that need pronounced separation.

• Warm a dime-sized amount between palms before applying
• Target mid-lengths to ends for controlled separation
• Layer lightly to avoid weighing fine hair down
• Works on dry hair to refresh and redefine shape

Is CREAMY Paste suitable for fine, chemically-treated, or extension hair?

Formulated for fine to medium hair types, CREAMY Paste is gentle enough for color-treated and extension-enhanced styles. Its non-greasy texture adds body and grip to strands without leaving visible residue, making it easy to blend with other styling products.

• Safe for chemically-treated and color-treated hair
• Compatible with hair extensions when applied away from attachment points
• Adds grip to slippery or layered textures for easier styling
• Paraben-free formula for everyday use

How much hold and finish should I expect from this paste?

CREAMY Paste delivers buildable hold—from light, touchable separation with a little product to stronger shape and definition when layered. The finish reads natural rather than shiny, giving piecey, mattified texture that remains flexible throughout the day.

• Light application yields soft, touchable texture
• Heavier application creates stronger hold and sculpting ability
• Natural, low-shine finish for modern, lived-in looks
• Reshapes easily without flaking or stiffness

Who is this for: UNITE CREAMY Paste is ideal for anyone with fine to medium hair seeking added thickness, texture and piecey definition—especially clients who want a versatile, salon-grade product safe for color-treated or extension hair. It's a practical choice for stylists and everyday users who need a single paste to lift roots, thicken ends, or sculpt textured looks with a pleasant coco-banana scent.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Beeswax/Cera Alba, VP/VA Copolymer, Kaolin, Glyceryl Stearate, PEG-100 Stearate, PEG-75, PEG-8, Ozokerite, Ceteareth-20, Propylene Glycol, Isododecane, Dicaprylyl Carbonate, Hydrolyzed Rice Protein, Magnesium Aluminum Silicate, Behentrimonium Methosulfate, Polyquaternium-37, Hydroxyacetophenone, Lactamide MEA, Ethylhexylglycerin, Fragrance/Parfum, Phenoxyethanol, Isopropyl Alcohol, Pentasodium Pentetate, Titanium Dioxide/CI 77891, Quartz, Lactic Acid, Ethanolamine, Sodium Benzoate, Tocopherol, Benzyl Alcohol, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Limonene, Geraniol, Linalool