Too Faced Born This Way Super Coverage Multi-Use Concealer — Marshmallow 0.45 fl oz | Full-Coverage, Hydrating, Photo-Friendly Fin

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer that conceals, contours, highlights, and retouches for a natural, photo-friendly finish.

This multi-use concealer is formulated to deliver powerful pigment with a skinlike, undetectable appearance. Designed for everyday wear and camera-ready moments, it combines weightless hydration with long-lasting coverage. The 0.45 fl oz tube holds a versatile product that works on dark circles, blemishes, and areas you want to sculpt or brighten, while remaining vegan and cruelty-free.

What kind of coverage and wear does this concealer deliver?

Expect full coverage that hides discoloration and blemishes without a cakey look. The formula claims up to 12 hours of comfortable wear thanks to finely milled pigments that blend out to a natural finish.

• High-pigment, buildable formula for full coverage.
• Natural-looking finish that minimizes texture.
• Long-wearing performance designed for day-to-night use.
• Non-comedogenic, oil-free base suitable under makeup.

How does it keep skin hydrated without feeling heavy?

This concealer mixes hydrating actives into a lightweight base so skin feels comfortable, not weighed down. Ingredients like hyaluronic acid and coconut water help retain moisture and create a smooth canvas for blending.

• Hyaluronic acid draws and locks in hydration for plump appearance.
• Coconut water adds lightweight moisture and a refreshed feel.
• Alpine rose (or marshmallow extract) helps promote a soft, supple texture.
• Oil-free formulation avoids greasy residue while nourishing skin.

In what ways can I use this product beyond concealing under eyes?

This is a true multi-use complexion hybrid: apply it to hide spots, sculpt cheekbones, brighten the center of the face, or retouch shine and imperfections. The blendable, pigmented texture makes it easy to layer for targeted effects.

• Use slightly lighter shades to highlight and brighten the under-eye area.
• Use deeper shades for contouring and adding definition to hollows.
• Spot-conceal blemishes with a thin, precise layer for seamless coverage.
• Touch up throughout the day to maintain a fresh, even complexion.

Will it look natural in photos and on camera?

The formula is designed to be photo-friendly with no flashback, so it aims to appear natural under flash and studio lighting. The finish stays true in photos while still delivering substantial coverage.

• Photo-friendly formula minimizes flash reflection.
• Blends to an undetectable finish for both close-ups and selfies.
• Matte-to-natural sheen avoids excess shine under lights.
• Suitable for video, photography, and everyday wear.

Who is this for? This concealer suits anyone seeking a high-coverage, hydrating product that performs in real life and on camera. It’s a solid pick for those who need reliable under-eye coverage, spot correction, or a multi-tasking product to contour and highlight—especially if you prefer vegan, cruelty-free options and a comfortable, long-wearing formula.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]