tarte Shape Tape Concealer full-coverage concealer — 35H Medium Honey, 16hr longwear & soft-matte finish

tarte Shape Tape Concealer is a full-coverage, creaseless concealer that delivers a natural soft-matte look, brightens the under-eye area, and wears up to 16 hours.

This full-size 35H Medium Honey shade is formulated to mask discoloration, smooth the look of fine lines, and give an instant eye-lift effect without caking. The proprietary "tape"-inspired formula blurs and diffuses texture while maintaining a breathable matte finish. Packaged with the jumbo speed-smoother applicator, it allows quick, precise application across the under-eye, blemishes, and high points of the face. Tarte’s formula is vegan, cruelty-free, and made without parabens, mineral oil, phthalates, triclosan, SLS, or gluten.

How does this concealer create a lifted under-eye appearance?

The Shape Tape formula contains light-diffusing pigments and blurring agents that visually soften lines and shadows, giving the eye area a brighter, more lifted look. Its full coverage evens skin tone for a smoother canvas under makeup or on its own.

• Light-diffusing pigments reduce the look of shadows and hollows
• Tape technology minimizes the appearance of fine lines
• Full-coverage opacity evens dark circles and discoloration
• Soft-matte finish avoids excessive shine for a lifted effect

Will it crease or cake during a long day?

The formula is designed to remain crease-resistant for extended wear, with clinical testing showing longwear performance. It’s created to sit smoothly on skin without settling into expression lines when applied and set properly.

• Crease-proof formulation resists settling into lines
• Clinically tested for longwear performance (up to 16 hours)
• Pairs well with lightweight setting powders for extra longevity
• Non-cakey finish keeps coverage looking natural

What ingredients help skin appearance while I wear it?

Shape Tape includes skin-conditioning butters and botanical brighteners to help the under-eye area look refreshed. These ingredients are chosen to support comfort and visual brightness without heavy emollients that can compromise a matte finish.

• Shea butter and mango butter for moisturized, conditioned skin
• Licorice root extract to help brighten the look of dark circles
• Free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten
• Vegan and cruelty-free formulation

How do I apply Shape Tape for best results?

The jumbo speed-smoother applicator is built for fast, controlled placement of product. Apply small amounts directly where coverage is needed, gently blend with a sponge or brush, and set if desired for longer wear.

• Use the applicator to dot under eyes, on blemishes, or high points
• Blend outward with a damp sponge or small concealer brush
• For extra staying power, lightly dust with a translucent powder
• Layer thinly rather than applying one heavy coat to avoid build-up

Who is this for: Ideal for anyone seeking full-coverage concealing with a soft-matte finish—especially those wanting to brighten under-eyes, cover discoloration, or reduce the visible appearance of texture without a heavy, cakey feel. It suits users who prefer vegan, cruelty-free formulas and need longwear performance for everyday, professional, or event looks.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).