shu uemura art of hair Urban Moisture Deep Hydration Shampoo, 10 fl oz — sulfate-free, frizz control

shu uemura art of hair Urban Moisture Deep Hydration Shampoo is a nourishing hydrating cleanser formulated with Japanese-sourced moringa oil and red algae to remove buildup, reduce frizz, and restore shine to dry hair.

Designed for dry, dull, or environmentally stressed hair, this sulfate-free shampoo focuses on delivering moisture without weighing strands down. The formula combines moringa oil—rich in nutrients and antioxidants—with red micro-algae to support hair surface hydration and resilience. It cleanses impurities and urban pollutants while preparing hair to better retain moisture from follow-up conditioners or masks.

How does this shampoo hydrate without leaving hair greasy?

The Urban Moisture shampoo uses lightweight moringa oil to replenish lipids and a red algae extract to support cuticle health, offering moisture that absorbs rather than sits on the surface. The balanced formula clears buildup so hydration penetrates the fiber rather than merely coating it.

• Lightweight moringa oil nourishes without heavy residue
• Red micro-algae supports cellular hydration for lasting softness
• Cleansing agents remove pollutants so moisture can penetrate

Will it help frizz and improve shine for dry, color-treated hair?

This shampoo is color-safe and formulated to smooth the hair surface, which reduces friction and frizz while enhancing reflective shine. By restoring moisture balance and supporting cuticle integrity, hair appears glossier and feels softer after regular use.

• Color-safe formulation protects dyed hair vibrancy
• Cuticle-smoothing ingredients reduce frizz and flyaways
• Improved surface reflectivity enhances natural shine

How should I use it for best results in my routine?

Apply a quarter-size amount to wet hair, working from mid-lengths to ends, then rinse thoroughly. For extra nourishment, follow with a conditioner or the matching Urban Moisture mask and leave-on treatments as needed to lock in hydration.

• Use a small amount on wet hair; lather and rinse well
• Pair with Urban Moisture conditioner or mask for deeper hydration
• Use 2–3 times weekly for dry hair, or every wash for maintenance

What key ingredients are in the formula and what do they do?

The formula highlights Japanese-sourced moringa oil and red micro-algae extract alongside gentle cleansing agents. Moringa oil brings antioxidants and pollution-deflecting properties, while red algae supplies vitamins and amino acids to support future hydration; together they cleanse and condition.

• Moringa oil: nutrient-dense extract that nourishes and helps protect hair
• Red micro-algae: minerals and amino acids that support hydration capacity
• Gentle surfactants: cleanse without stripping essential moisture

Who is this for: shu uemura art of hair Urban Moisture Deep Hydration Shampoo suits anyone with dry, thirsty, or pollution-exposed hair seeking a professional-grade, color-safe cleanser that prioritizes lightweight hydration. It works well for all textures—from fine to coarse—when your hair needs moisture restoration, frizz control, and enhanced shine without heaviness. If your routine includes regular heat styling, color treatments, or you live in an urban environment, this shampoo helps reset hair’s moisture balance and prepares strands for conditioning and styling products.

Ingredients

1165755 H - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • GLYCERIN • AMODIMETHICONE • SODIUM CHLORIDE • POLYQUATERNIUM-10 • SODIUM LAURYL SULFATE • PPG-5-CETETH-20 • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • PEG-60 HYDROGENATED CASTOR OIL • TOCOPHEROL • GLYCINE SOJA OIL / SOYBEAN OIL • ALCOHOL • HEXYL CINNAMAL • HYDROXYCITRONELLAL • CARAMEL • SAFFLOWER GLUCOSIDE • GENTIANA LUTEA ROOT EXTRACT • CORALLINA OFFICINALIS EXTRACT • PHENOXYETHANOL • MORINGA OLEIFERA SEED EXTRACT • SODIUM CITRATE • PARFUM / FRAGRANCE (F.I.L. N70016104/1).