Free AU shipping · 10% off with CERVA10 (once per customer)
















Free standard shipping throughout Australia, with no minimum spend.
We offer free standard shipping throughout Australia with no minimum spend. All orders include tracking for a smooth and reliable delivery experience.
For a damaged, faulty, incorrect or expired item, contact cevraaustralia@gmail.com. Read the return policy. Your Australian Consumer Law rights are not limited by the store's hygiene exclusions or 30-day window.
Deliveries to outer and remote regions of the Australia may experience seasonal delays due to severe weather conditions or limited carrier availability. We appreciate your understanding and kindly ask that you allow additional time for your order to arrive safely.
Redken All Soft Shampoo is a moisturizing, argan-oil–infused salon shampoo that gently cleanses and dramatically softens dry, brittle hair while preserving color.
Formulated with Redken's Moisture Complex and Argan Oil, this professional shampoo targets dry strands to restore softness, shine and manageability without stripping color. It works as the first step in the All Soft system to replenish moisture balance from root to tip and pairs best with All Soft Conditioner and All Soft Argan-6 Oil for amplified conditioning.
The formula combines humectant-rich Moisture Complex with nutrient-dense Argan Oil to rehydrate and smooth the hair cuticle. Regular use reduces roughness and increases suppleness, making hair easier to detangle and style.
Yes — the cleansing system is formulated to be safe for color-treated hair and is lightweight enough for fine to medium textures that need moisture. It restores softness without weighing hair down when used in appropriate amounts.
Use as a daily or regular shampoo on wet hair, massaging into scalp and lengths before rinsing. For maximum conditioning and manageability, follow with All Soft Conditioner and add All Soft Argan-6 Oil on damp hair for targeted smoothing.
After one wash hair generally feels softer, looks shinier, and is easier to comb through. While immediate smoothing is noticeable, cumulative use within the All Soft system enhances long-term manageability and moisture balance.
Who is this for: Redken All Soft Shampoo is aimed at anyone with dry, brittle or moisture-depleted hair seeking salon-grade hydration—especially those with color-treated locks or fine-to-medium textures that require softness without heaviness. Ideal as the daily cleansing step in a moisture-focused routine or as the foundational wash for hair that benefits from professional-grade ingredients and system-based results.
Aqua/Water, Sodium Laureth Sulfate, Dimethicone, Disodium Cocoamphodiacetate, Glycol Distearate, Hexylene Glycol, Sodium Chloride, Cocamide Mipa, Parfum/Fragrance, Sodium Pca, Salicylic Acid, Benzoic Acid, Guar Hydroxypropyltrimonium Chloride, Carbomer, Citric Acid, Propylene Glycol, Sodium Citrate, Disodium Edta, Sodium Cocoyl Amino Acids, Potassium Dimethicone Peg-7 Panthenyl Phosphate, Sodium Sarcosinate, Benzyl Alcohol, Argania Spinosa Kernel Oil, Arginine, Hydrolyzed Soy Protein, Coumarin, Linalool, Limonene, Fumaric Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 15510/Orange 4, Phenoxyethanol, Ci 17200/Red 33, All Soft Tetrasodium Edta, Potassium Sorbate, Sodium Hydroxide (D184464/1).
Q: Is Redken All Soft Shampoo safe for color-treated hair?
A: Yes. The formula is color-safe and cleanses without stripping color when used as directed.
Q: How often should I use this shampoo?
A: You can use it daily or as needed; follow with All Soft Conditioner for best moisture results.
Free standard shipping within Australia, with no minimum spend. Delivery estimates are explained in our shipping policy.
Read the return policy for eligibility and instructions. Australian Consumer Law rights are not limited by a 30-day window, hygiene exclusions or whether an item has been opened. Contact cevraaustralia@gmail.com about a product problem before arranging a return.
Thanks for subscribing!
This email has been registered!