R+Co Sunset Blvd Daily Blonde Shampoo 8.5 fl oz — Brightening, Anti-Brass Hydrating Formula for Blonde & Gray

R+Co Sunset Blvd Daily Blonde Shampoo gently brightens blonde and gray hair while neutralizing unwanted brassiness for a refreshed, luminous finish.

Designed by a collective of professional hairstylists, this sulfate-free daily shampoo targets yellow and orange tones in blonde and gray hair without stripping moisture. The formula combines humectants, botanical extracts, and vegan pearl extract to maintain hydration, improve shine, and help protect color from environmental stressors. It’s safe for everyday use and created to support cooler, cleaner-looking blondes and silvers between salon visits.

How does Sunset Blvd reduce brassy tones?

The shampoo contains violet-based color-depositing agents that counteract warm pigments, helping to neutralize yellow and orange undertones with each wash. Its gentle cleansing base ensures that the toning pigments can work without over-drying the hair.

• Violet pigments help cancel warm brassiness.
• Mild surfactants cleanse without stripping color.
• Daily-safe formulation for consistent tone control.

Will this shampoo dry out my hair if I use it every day?

No—Sunset Blvd is formulated with humectants and conditioning botanicals to preserve moisture even during frequent use. Glycerin attracts and retains water, while sunflower sprout extract and vegan pearl extract add emollience and shine.

• Glycerin helps lock in hydration.
• Sunflower sprout extract provides nutrients and UV protection support.
• Vegan pearl extract boosts luster and softness.

How should I incorporate it into my hair routine?

Use Sunset Blvd as your regular shampoo on blonde or gray hair to maintain cooler tones; follow with a conditioner suited for color-treated or brittle hair. For extra toning, alternate with a purple mask or concentrated purple conditioner once a week as needed.

• Apply to wet hair, lather, and rinse thoroughly.
• Follow with a hydrating conditioner or mask.
• Adjust frequency depending on hair porosity and brassiness level.

What ingredients support shine and protection?

The formula blends humectants and botanical extracts intended to improve surface condition and reflectivity, helping hair appear brighter and healthier. While not a sunscreen, sunflower sprout extract offers antioxidant-rich support that helps guard hair from environmental factors.

• Glycerin for moisture retention and suppleness.
• Sunflower sprout extract supplies nutrients and emollience.
• Vegan pearl extract increases shine and smoothness.

Who is this for: R+Co Sunset Blvd Daily Blonde Shampoo is suited for people with natural, highlighted, or color-treated blonde and gray hair who want a gentle, everyday option to reduce brassiness and boost shine. It’s ideal for those looking to maintain cool tones between salon visits without sacrificing hydration or softness.

Ingredients

Natural Mineral Pigment, this pigment brightens and corrects brassy tones in blondes and grey hair. Coconut Cleanser, this rich and creamy cleanser gently removes impurities without stripping the hair of its natural oils. Panthenol Derivative, this conditioning ingredient imparts body, shine and improves hair’s manageability.