Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Sulfate-Free Lightweight Volume & Color Protection
Pureology Pure Volume Shampoo is a lightweight, sulfate-free formula that lifts fine, flat, color-treated hair to create body, movement, and...
Vendor:
Pureology
Product type:
Shampoo
- $117.71
- $117.71
- Unit price
- per
Please hurry! Only 10 left in stock
Subtotal:
$117.71
10 customers are viewing this product
Free Shipping
We offer free shipping to every province and territory in Australia.
Free Returns
Learn More.
Seasonal Shipping Delays to Outer Regions
Learn More.
Description
xPureology Pure Volume Shampoo is a lightweight, sulfate-free formula that lifts fine, flat, color-treated hair to create body, movement, and longer-lasting color vibrancy.
Designed for salon-level color care, this vegan shampoo combines Wheat Protein and Eucalyptus Leaf Extract with a patented Antifade Complex to cleanse gently while supporting root lift and protecting color. The formula is free from sulfates, parabens, mineral oil, and animal-derived ingredients, and includes UV-filtering Sunflower Seed and Vitamin E to help shield color from environmental fading. Its aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood gives a fresh, balanced scent during use.
How does Pure Volume Shampoo create fuller hair without weighing it down?
The formula uses lightweight volumizing agents and Wheat Protein to add structure to each strand, increasing body without heavy silicones or waxy build-up. Gentle cleansers remove residues at the scalp so roots can lift, while conditioning ingredients smooth mid-lengths and ends for natural movement.
- Wheat Protein adds temporary thickness and texture to fine hair.
- Lightweight surfactants cleanse without stripping or heavy residue.
- Scalp clarification promotes visible root lift and volume retention.
- Antifade Complex and UV filter help maintain color vibrancy as hair gains body.
Will this shampoo protect my color-treated hair?
Yes — Pureology’s Antifade Complex is blended into the formula to help protect color molecules from premature fading. Sunflower Seed (a UV filter) and Vitamin E offer additional environmental defense, while the sulfate-free base reduces color stripping during regular washes.
- Patented Antifade Complex engineered for color safeguarding.
- Sulfate-free cleansing preserves salon-applied color pigments.
- Sunflower Seed UV filter and Vitamin E shield against environmental damage.
- Vegan formulation avoids harsh animal-derived surfactants that can dull color.
How should I use it for best results?
Apply a small, dime-sized amount to wet hair focusing on the scalp, emulsify into a lather, and work the product down toward the ends. Rinse thoroughly and repeat if you need extra cleansing; follow with Pure Volume Conditioner to lock in lift and detangle.
- Use on wet hair; concentrate at the roots for maximum lift.
- Rinse and repeat for heavier product buildup or oily scalps.
- Pair with Pure Volume Conditioner for balanced hydration and sustained volume.
- Safe for daily use on color-treated hair when needed.
Is this suitable for scalp or hair concerns beyond fine texture?
While formulated especially for fine, flat hair, the cleansing and color-protective properties make it suitable for most hair types seeking lightweight body. Those with very dry, chemically textured, or highly damaged hair may prefer a richer moisturizing system but can still benefit from occasional use for color-safe clarifying and lift.
- Ideal for fine, limp hair needing root lift and body.
- Works on color-treated hair of various textures for gentle cleansing.
- Not a deep-repair treatment; combine with intensive masks if hair is severely damaged.
- Vegan and free from sulfates and parabens for sensitive scalps preferring milder chemistry.
Who is this for: Pureology Pure Volume Shampoo is targeted at anyone with fine or flat hair who wants visible lift and natural movement without sacrificing color protection. It's well suited to people who color their hair frequently and prefer salon-grade, vegan, sulfate-free products that combine voluming performance with environmental and ingredient-conscious formulation. If you need long-lasting color vibrancy plus lightweight body, Pure Volume offers a balanced daily option; those requiring heavy moisture or intensive repair should alternate with hydrating or reconstructive treatments.
Ingredients
AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE
FAQ
Q: Is Pureology Pure Volume Shampoo safe for color-treated hair?
A: Yes. It's sulfate-free and contains an Antifade Complex plus UV-filtering ingredients to help preserve color vibrancy.
Q: How often can I use this shampoo?
A: Daily use is fine for many users; repeat lathering helps with heavy buildup. Adjust frequency based on hair oiliness and styling product use.
Shipping & Return
xReturn Policy
We offer a 30-day return policy, which means you have 30 days after receiving your item to request a return. For Beauty & Personal Care items, returns are only accepted for products that arrive damaged, defective, incorrectly shipped, or in a condition that is the fault of the seller.
To be eligible for a return, your item must be in the same condition that you received it — unopened, unused, with all original packaging, safety seals intact, and all included accessories. For hygiene and safety reasons, opened or used beauty, skincare, haircare, fragrance, makeup, nail, tattooing, and personal care items cannot be returned.
You will also need your receipt or proof of purchase.
To start a return, contact us at cevraaustralia@gmail.com
All approved returns must be sent to the following address:
Cerva Australia – Returns Department
2601 E 28th St, STE 005
Signal Hill, California
United States
If your return is accepted, you will receive a prepaid return shipping label (when applicable) along with detailed instructions on how and where to send your package. Items sent back without first requesting a return will not be accepted.
You can always reach us at cevraaustralia@gmail.com for any return questions.
Damages and Issues
Please inspect your order upon delivery and contact us immediately if your item is damaged, defective, incorrect, leaking, broken, or arrives with missing components. We will evaluate the issue and make it right.
For seller-caused issues (damaged, defective, incorrect, expired), Cerva Australia will cover the return shipping cost.
Exceptions / Non-Returnable Items
For safety and hygiene reasons, the following items cannot be returned:
- Opened or used Beauty & Personal Care products
- Skincare, hair care, makeup, fragrance, and personal care items with broken seals
- Bath & Body products that have been opened
- Makeup, lip care, mascaras, brushes, or sponges once used
- Tattooing supplies that have been opened or contaminated
- Salon & spa tools that show signs of use
- Perishable beauty goods
- Customized or personalized items
- Hazardous materials or flammable liquids
- Sale or clearance items
- Gift cards
If you are unsure about your item’s return eligibility, please contact us before sending it back.
Exchanges
Exchanges are only available for unopened items that arrived damaged, defective, incorrect, or expired. The fastest way to receive the item you want is to return the original (if eligible) and place a new order once your return is approved.
European Union 14-Day Cooling-Off Period
If your order is shipped into the European Union, you have 14 days to cancel or return the item for any reason. However, Beauty & Personal Care items must still be unopened, unused, with all seals intact, and in their original packaging.
Refunds
Once we receive and inspect your return, we will notify you whether the refund was approved. If approved, your refund will be processed to your original payment method within 10 business days. Please note that your bank or credit card provider may require additional time to process and post the refund.
If more than 15 business days have passed since your refund was approved, please contact us at cevraaustralia@gmail.com
ORDER PROCESSING TIME
All orders are processed within 2–3 business days after payment confirmation. Orders placed on weekends or Australia public holidays will be processed on the next business day.
If there is any delay in preparing your order, we will notify you promptly by email.
SHIPPING TIME
Cerva Australia ships exclusively within the Australia (England, Scotland, Wales and Northern Ireland).
-
Standard delivery: Total delivery time is approximately 5 business days (2–3 days processing + delivery).
-
Remote or outlying regions: 6–10 business days due to distance, weather conditions and limited carrier routes.
Deliveries to areas such as the Scottish Highlands and Islands, Isle of Man, Channel Islands and certain rural postcodes may take longer because of seasonal and logistical factors.
We always strive for timely deliveries, but once a parcel is handed to the courier, Cerva Australia is not responsible for carrier delays, customs checks or weather-related disruptions.
SHIPPING CONFIRMATION AND TRACKING
Once your order has shipped, you will receive a shipping confirmation email containing your tracking number and a link to track your shipment.
Tracking details typically become active within 24–48 hours after dispatch.
SHIPPING RATES
-
Standard shipping within the Australia is free on all orders.
-
Expedited or express delivery options may be available at checkout for an additional fee depending on your location and chosen courier.
ADDRESS ACCURACY
Please ensure your shipping address is complete and accurate before placing your order. Cerva Australia is not responsible for delays, lost shipments or delivery issues caused by incorrect or incomplete addresses (including wrong house numbers, postcodes or flat numbers).
DAMAGED OR LOST PACKAGES
If your order arrives damaged, please contact us immediately at cevraaustralia@gmail.com with clear photos of the outer packaging and the damaged contents. We will review the case and work to resolve the issue as quickly as possible.
If your parcel is marked as “delivered” by the courier but you have not received it, please first:
-
Check with neighbours or building reception/concierge
-
Verify the shipping address used during checkout
-
Contact your local delivery office or courier depot
If the issue continues, email us and we will help you open an investigation or claim with the carrier.
INTERNATIONAL SHIPPING
At this time, we only ship within the Australia. We may expand our shipping coverage to international destinations in the future.
CONTACT
If you have any questions about shipping, please contact us at: cevraaustralia@gmail.com
Related Products
Recently Viewed Products
- Choosing a selection results in a full page refresh.
