Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan & Sulfate-Free

Pureology Mess It Up Texture Paste is a medium-hold styling paste that creates flexible texture and glossy definition while protecting color-treated hair.

Formulated for color-treated hair, this sulfate-free, 100% vegan paste gives pliable control and natural-looking shine without stiffness. It blends Vegetable Protein for structure with an aromatherapy trio of Tuberose, Almond Milk, and Cedarwood for a subtle fragrance. Patented Antifade Complex® plus Sunflower Seed UV Filter and Vitamin E help preserve color vibrancy and surface sheen while you style.

How do I use Mess It Up Texture Paste for everyday styling?

Work a small amount between fingertips and distribute through dry or damp hair to boost separation, definition, or a lived-in finish. Start light—you can always add more for greater hold or texture. It’s ideal for short to medium lengths and for creating piecey styles or controlled bedhead.

• Apply pea-sized amount to dry hair for matte separation or to damp hair for more shine.
• Use fingertips to twist and define strands or scrunch for tousled volume.
• Layer with a light hairspray if extra hold is needed.

What does it do for color-treated hair without risking color fade?

Pureology’s Antifade Complex® is integrated to reduce the impact of styling on color vibrancy, while Sunflower Seed UV Filter and Vitamin E protect hair from environmental stressors. The formula avoids sulfates and parabens, minimizing stripping and maintaining salon color payoff.

• Antifade Complex® helps extend visible color between color appointments.
• Sunflower Seed UV Filter shields hair from sun-related fading.
• Free from sulfates, parabens, and animal-derived ingredients.

Will this paste weigh hair down or feel sticky?

No—Mess It Up is designed for flexible control and a soft finish, not a hard, crunchy film. The Vegetable Protein provides light-bodied structure while the formula keeps strands touchable and movable, delivering shine without tackiness.

• Medium hold that remains flexible throughout the day.
• Non-sticky texture that lets hair move naturally.
• Leaves a soft, touchable sheen rather than a greasy residue.

Can I use this product with other Pureology treatments?

Yes—this paste layers well over conditioners, leave-ins, and color-care treatments. Apply styling paste as the final step after your leave-in or thermal protectant to maintain protection and finish the look.

• Compatible with Pureology conditioners and leave-in treatments.
• Best applied after heat protectants when using tools.
• Works with other lightweight styling products for customized hold.

Who is this for: Pureology Mess It Up Texture Paste suits anyone with color-treated hair who wants medium, flexible hold and natural shine without harsh ingredients. It’s especially useful for short-to-medium cuts, textured looks, and clients who prefer vegan, sulfate-free formulas with color-protecting benefits. For reference or retail tracking, product code: B08999ZPGF.

Ingredients

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID