Pureology Hydrate Shampoo for Dry or Color-Treated Hair, Sulfate-Free Vegan Moisture & Color Protect

Pureology Hydrate Shampoo is a rich, sulfate-free cleanser that hydrates dry or color-treated medium to thick hair while protecting color vibrancy.

Formulated for hair that needs moisture without sacrificing color, Pureology Hydrate Shampoo uses a creamy, 100% vegan blend with rose extract, green tea, and the brand’s Antifade Complex®. It gently removes buildup and impurities while replenishing hydration to reduce brittleness and improve manageability. Use it with the Hydrate Conditioner for best results and noticeable softness after one wash.

How does Pureology Hydrate Shampoo keep color looking fresh?

The Antifade Complex® in the formula helps protect color by reducing premature fading during washing and daily styling. Because it’s sulfate-free, it avoids harsh surfactants that can strip pigments and natural oils, supporting longer-lasting vibrancy.

• Antifade Complex® shields color molecules from washout and environmental stressors
• ZeroSulfate system cleanses without aggressive detergents
• Rose extract and green tea add antioxidant support for color longevity

Will this shampoo really hydrate dry or brittle hair?

Yes—the formula is designed to boost moisture levels and restore softness, especially in medium to thick textures. When paired with the Hydrate Conditioner, clinical-style results show improved hydration and easier detangling after a single use.

• Delivers intensive moisture to parched strands and split ends
• Helps make detangling up to 93% easier when used in the complete system
• Leaves hair softer and with enhanced shine rather than a heavy residue

Is Pureology Hydrate Shampoo safe for my scalp and hair routine?

The shampoo is formulated without sulfates, parabens, and mineral oils, and is 100% vegan, which makes it a gentle choice for regular use. It’s suitable for people who want salon-quality care at home without harsh ingredients that can irritate sensitive scalps or accelerate color fade.

• Sulfate-free cleansing reduces irritation risk and color stripping
• Vegan ingredients support cleaner, more sustainable haircare choices
• Salon-grade texture provides a luxurious lather while being gentle

How should I use this shampoo for the best results?

Start with wet hair, apply a small, dime-sized amount to the scalp, and gently massage to work the lather through to the ends. Rinse thoroughly and follow with Hydrate Conditioner to lock in moisture and maximize softness and manageability.

• Use a dime-sized amount for medium to thick hair; adjust as needed
• Massage into scalp, then rinse and repeat if hair is heavily soiled
• Pair with Hydrate Conditioner and occasional deep conditioning for best results

Who is this for? Pureology Hydrate Shampoo is ideal for people with dry, thirsty, or color-treated medium to thick hair who want a gentle, salon-quality cleanser that restores moisture and maintains color. It’s a good fit for anyone seeking vegan, sulfate-free haircare and improved detangling and shine without heavy buildup.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT