Pureology Hydrate Shampoo for Dry or Color-Treated Hair — 33.8 fl oz, Sulfate-Free Hydrating Formula with Rose & Green Tea

Pureology Hydrate Shampoo is a sulfate-free, salon-grade cleanser formulated to replenish moisture and protect color in dry or color-treated hair.

This concentrated 33.8 fl oz shampoo mixes gentle surfactants with hydrating botanicals like rose extract and green tea to soften, detangle, and add luminous shine without stripping color. The vegan formula avoids sulfates, parabens, and mineral oils while delivering salon-level moisture and manageability. Use it as the first step in a hydration routine to improve texture and make combing easier after washing.

How does this shampoo improve manageability and detangling?

Pureology Hydrate Shampoo targets dryness that causes frizz and knots, smoothing the hair cuticle so strands lie flatter and slide past each other. That reduction in friction means combing is easier and breakage from tugging is minimized.

• Contains moisture-binding ingredients that soften fibers for 93% easier detangling.
• Gentle cleansing removes dirt without stripping natural oils that aid slip.
• Cuticle-smoothing botanicals reduce static and frizz between washes.

Will this keep my color looking vibrant after multiple washes?

This formula is designed to be color-safe, so pigments last longer compared with shampoos that use harsh sulfates. It helps preserve tonal depth and shine by cleansing gently and coating hair with protective hydration.

• ZeroSulfate® system avoids ingredients known to fade salon color quickly.
• Hydration maintains hair surface integrity, which reflects light and enhances vibrancy.
• Used with a color-care conditioner, it supports longer-lasting salon hues.

What are the key ingredients and how do they benefit hair?

Rose extract and green tea are the featured botanicals: rose extract helps condition and impart softness, while green tea provides antioxidant support for hair resilience. The remaining components combine to restore moisture levels and improve tactile softness.

• Rose extract: conditions, smooths, and adds a delicate scent profile.
• Green tea: antioxidant properties help maintain healthy-looking strands.
• Vegan, sulfate-free base: cleans without harsh detergents or animal-derived ingredients.

How should I incorporate this large-size bottle into my routine?

The 33.8 oz format is ideal for households, stylists, or anyone who prefers fewer repurchases. A little goes a long way—work a small amount into wet hair, rinse thoroughly, and follow with a Hydrate conditioner for best results.

• Use a quarter-sized amount for medium-length hair; increase as needed for thickness.
• Pair with Pureology Hydrate Conditioner to maximize moisture retention and shine.
• Store upright in a cool, dry place to preserve fragrance and performance.

Who is this for: Pureology Hydrate Shampoo suits anyone with dry, brittle, or color-treated hair who wants a reliable, salon-quality cleanser that adds moisture and preserves color. It’s especially useful for those seeking a vegan, sulfate-free option in a large, cost-effective size—salons, multi-person households, or individuals who wash frequently will appreciate the value and consistent hydration this formula provides.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT