Pureology Hydrate Deep Conditioning Hair Mask for Dry & Color‑Treated Hair — Antifade Complex, 72‑Hour Hydration

This rich treatment delivers concentrated hydration without weighing hair down, formulated especially for dry, chemically processed or color-treated strands. It combines Pureology's Antifade Complex with a lightweight yet creamy texture to help hair feel soft, bouncy and more manageable after a single use. The scent blends citrus top notes with patchouli and lavender for a refreshing finish.

How quickly will I notice softer, more manageable hair?

Most users feel an immediate difference after rinsing: improved slip for detangling and a noticeable softness to the touch. With regular use, the mask helps maintain softness between washes while supporting color longevity.

• Instant detangling for easier comb-through after one application
• Visible shine immediately after styling
• Up to 72 hours of hydration for prolonged softness

Will this treatment protect my color while conditioning?

The formula contains Pureology's Antifade Complex designed to help protect color vibrancy while delivering deep conditioning. It avoids stripping pigments and focuses on hydration and cuticle smoothing to reduce color-fading friction.

• Antifade Complex helps reduce color loss during routine styling
• Gentle, sulfate-free approach that supports longer-lasting color
• Lightweight finish prevents buildup that can dull color over time

How should I use the mask for best results?

Apply the mask to clean, towel-dried hair, concentrating on mid-lengths to ends where strands are driest. Leave in for the recommended time, then rinse thoroughly—use once or twice weekly depending on hair condition and styling frequency.

• Use after shampooing on damp hair for optimal absorption
• Leave on according to instructions for deep conditioning benefits
• Can be used as an intensive weekly treatment or on alternating weeks

Is the texture heavy or will it weigh fine hair down?

The mask is formulated to feel rich but lightweight, providing hydration without a greasy residue. For finer hair types, use a smaller amount focused on ends to avoid reducing volume while still reaping moisture and shine benefits.

• Creamy yet non-greasy texture that rinses clean
• Adjust quantity by hair density—less for fine hair, more for thick/coarse hair
• Leaves hair soft and bouncy rather than limp

Who is this for: Pureology Hydrate Hair Treatment Mask is targeted to people with dry, chemically treated or color-enhanced hair who want an intensive moisture boost without sacrificing color protection. It's a good fit for anyone seeking better detangling, improved shine, and long-lasting softness—especially those who style regularly or expose hair to light damage. Use it as part of a weekly care routine to maintain hydration, manageability and color vibrancy.

Ingredients

1218499PR6 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • TARTARIC ACID • PARFUM / FRAGRANCE • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL • BUTYLENE GLYCOL • PANTHENOL • CARVONE • GERANIOL • LIMONENE • CITRUS AURANTIUM PEEL OIL • HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT • POGOSTEMON CABLIN OIL • BETA-CARYOPHYLLENE • GERANYL ACETATE • LAVANDULA OIL/EXTRACT • ETHYLHEXYL SALICYLATE • CITRUS LIMON PEEL OIL • CITRIC ACID • CI 17200 / RED 33 • CI 42090 / BLUE 1 (F.I.L. N70064125/1).