Paul Mitchell Platinum Blonde Violet Shampoo — 33.8 fl oz, Neutralizes Brass & Adds Moisture
Paul Mitchell Platinum Blonde Violet Shampoo is a purple-toned cleanser that neutralizes brassy warmth and refreshes light-to-medium blonde, silver, gray...
Vendor:
Paul Mitchell
Product type:
Shampoo
- $135.82
- $135.82
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Description
xPaul Mitchell Platinum Blonde Violet Shampoo is a purple-toned cleanser that neutralizes brassy warmth and refreshes light-to-medium blonde, silver, gray or white hair while adding moisture and softness.
This salon-grade purple shampoo uses a violet pigment to counteract unwanted yellow and orange tones, leaving cool, luminous blonde and gray shades. Gentle enough for regular use, the formula also contains conditioning agents to hydrate strands and improve manageability. A light cucumber-melon aroma with floral accents keeps hair smelling fresh, and the packaging is made with post-consumer recycled materials to support better recyclability.
How does this shampoo reduce brassiness without over-drying hair?
The violet pigments in this shampoo deposit color molecules that neutralize warm undertones. At the same time, conditioning ingredients help preserve moisture and prevent the straw-like texture that some purple shampoos cause. Use frequency depends on your starting shade and desired coolness.
- Violet tint counteracts yellow/orange tones for cooler blonde and gray.
- Conditioners soften cuticles to retain hydration and shine.
- Safe for weekly or more frequent use on light-to-medium shades when monitored.
When and how often should I use the Platinum Blonde Violet Shampoo?
Frequency varies by hair porosity and brassiness level: start with once a week, then increase if tones persist. Apply to wet hair, lather, leave for 1–5 minutes depending on desired toning, then rinse and follow with a moisturizing conditioner. Always patch-test timing to avoid over-toning.
- Begin with weekly use; increase gradually for stronger toning.
- 1–5 minute application window controls intensity of purple deposit.
- Follow with a conditioner to restore softness and manageability.
Will this work on all blonde shades and gray hair?
This formula is formulated for light to medium blonde, silver, gray and white hair; it’s designed to neutralize common brassy pigments found in those tones. Extremely dark or warm blondes may see less effect and could require pre-lightening for dramatic shift. For best results, match the product to your current color level.
- Ideal for light–medium blondes, silver, gray, and white hair tones.
- Less effective on darker or heavily warm-toned hair without lightening.
- Blend with regular shampoo if you need gentler, transitional toning.
What else should I know about scent, sustainability, and salon quality?
The shampoo features a refreshing cucumber-melon scent with subtle floral notes, offering a pleasant in-shower experience. Paul Mitchell’s packaging incorporates post-consumer recycled (PCR) materials—bottles and jars at 50% PCR and retail tubes at 25% PCR—to reduce environmental impact. As a professional brand, every purchase supports JPMS salons and reflects salon-quality standards.
- Refreshing cucumber-melon fragrance with soft floral accents.
- Bottles/jars use 50% PCR; tubes use 25% PCR for retail sizes.
- Salon-quality formula backed by John Paul Mitchell Systems expertise.
Who is this for? If you have light to medium blonde, silver, gray or white hair and want to eliminate brassy warmth while maintaining moisture and softness, this Paul Mitchell Platinum Blonde Violet Shampoo is formulated for you. It’s suitable for those seeking regular, controllable toning without sacrificing hydration, and for shoppers who prefer salon-grade products packaged with sustainability in mind.
Ingredients
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol
FAQ
Q: Can I use this purple shampoo every day?
A: Start with once a week and increase only if needed; daily use may over-tone or dry hair for some.
Q: Is this safe for silver or gray hair?
A: Yes—formulated for silver and gray shades to reduce yellowing while adding softness and moisture.
Shipping & Return
xReturn Policy
We offer a 30-day return policy, which means you have 30 days after receiving your item to request a return. For Beauty & Personal Care items, returns are only accepted for products that arrive damaged, defective, incorrectly shipped, or in a condition that is the fault of the seller.
To be eligible for a return, your item must be in the same condition that you received it — unopened, unused, with all original packaging, safety seals intact, and all included accessories. For hygiene and safety reasons, opened or used beauty, skincare, haircare, fragrance, makeup, nail, tattooing, and personal care items cannot be returned.
You will also need your receipt or proof of purchase.
To start a return, contact us at cevraaustralia@gmail.com
All approved returns must be sent to the following address:
Cerva Australia – Returns Department
2601 E 28th St, STE 005
Signal Hill, California
United States
If your return is accepted, you will receive a prepaid return shipping label (when applicable) along with detailed instructions on how and where to send your package. Items sent back without first requesting a return will not be accepted.
You can always reach us at cevraaustralia@gmail.com for any return questions.
Damages and Issues
Please inspect your order upon delivery and contact us immediately if your item is damaged, defective, incorrect, leaking, broken, or arrives with missing components. We will evaluate the issue and make it right.
For seller-caused issues (damaged, defective, incorrect, expired), Cerva Australia will cover the return shipping cost.
Exceptions / Non-Returnable Items
For safety and hygiene reasons, the following items cannot be returned:
- Opened or used Beauty & Personal Care products
- Skincare, hair care, makeup, fragrance, and personal care items with broken seals
- Bath & Body products that have been opened
- Makeup, lip care, mascaras, brushes, or sponges once used
- Tattooing supplies that have been opened or contaminated
- Salon & spa tools that show signs of use
- Perishable beauty goods
- Customized or personalized items
- Hazardous materials or flammable liquids
- Sale or clearance items
- Gift cards
If you are unsure about your item’s return eligibility, please contact us before sending it back.
Exchanges
Exchanges are only available for unopened items that arrived damaged, defective, incorrect, or expired. The fastest way to receive the item you want is to return the original (if eligible) and place a new order once your return is approved.
European Union 14-Day Cooling-Off Period
If your order is shipped into the European Union, you have 14 days to cancel or return the item for any reason. However, Beauty & Personal Care items must still be unopened, unused, with all seals intact, and in their original packaging.
Refunds
Once we receive and inspect your return, we will notify you whether the refund was approved. If approved, your refund will be processed to your original payment method within 10 business days. Please note that your bank or credit card provider may require additional time to process and post the refund.
If more than 15 business days have passed since your refund was approved, please contact us at cevraaustralia@gmail.com
ORDER PROCESSING TIME
All orders are processed within 2–3 business days after payment confirmation. Orders placed on weekends or Australia public holidays will be processed on the next business day.
If there is any delay in preparing your order, we will notify you promptly by email.
SHIPPING TIME
Cerva Australia ships exclusively within the Australia (England, Scotland, Wales and Northern Ireland).
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Standard delivery: Total delivery time is approximately 5 business days (2–3 days processing + delivery).
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Remote or outlying regions: 6–10 business days due to distance, weather conditions and limited carrier routes.
Deliveries to areas such as the Scottish Highlands and Islands, Isle of Man, Channel Islands and certain rural postcodes may take longer because of seasonal and logistical factors.
We always strive for timely deliveries, but once a parcel is handed to the courier, Cerva Australia is not responsible for carrier delays, customs checks or weather-related disruptions.
SHIPPING CONFIRMATION AND TRACKING
Once your order has shipped, you will receive a shipping confirmation email containing your tracking number and a link to track your shipment.
Tracking details typically become active within 24–48 hours after dispatch.
SHIPPING RATES
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Standard shipping within the Australia is free on all orders.
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Expedited or express delivery options may be available at checkout for an additional fee depending on your location and chosen courier.
ADDRESS ACCURACY
Please ensure your shipping address is complete and accurate before placing your order. Cerva Australia is not responsible for delays, lost shipments or delivery issues caused by incorrect or incomplete addresses (including wrong house numbers, postcodes or flat numbers).
DAMAGED OR LOST PACKAGES
If your order arrives damaged, please contact us immediately at cevraaustralia@gmail.com with clear photos of the outer packaging and the damaged contents. We will review the case and work to resolve the issue as quickly as possible.
If your parcel is marked as “delivered” by the courier but you have not received it, please first:
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Check with neighbours or building reception/concierge
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Verify the shipping address used during checkout
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Contact your local delivery office or courier depot
If the issue continues, email us and we will help you open an investigation or claim with the carrier.
INTERNATIONAL SHIPPING
At this time, we only ship within the Australia. We may expand our shipping coverage to international destinations in the future.
CONTACT
If you have any questions about shipping, please contact us at: cevraaustralia@gmail.com
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