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Pantene Gold Series Argan Oil from ProV sulfate-free shampoo cleanses natural and curly textured hair while helping remove product buildup and adding moisture without stripping natural oils.
This gently lathering shampoo is formulated for textured, coily, and curly hair. Infused with argan oil and developed by Black PhD scientists with input from Black hair stylists, the formula is sulfate-, paraben-, and dye-free. It targets product buildup and rough cuticles while providing a creamier foam designed to hydrate and prepare hair for conditioning and styling.
The formula produces a creamy lather that lifts residue from styling products and scalp oils but is designed to preserve hair's natural moisture. Because it’s sulfate-free it cleanses more gently than traditional sulfate shampoos, reducing the chance of excessive drying.
Argan oil is included to help soften strands and reduce surface friction, which can improve detangling and reduce breakage during styling. It complements the moisturizing intent of the shampoo without adding heavy buildup when used as directed.
Apply a small amount to wet hair and gently massage into the scalp, working product down the length of strands by finger-combing. Rinse and follow with a conditioner or leave-in designed for textured hair to lock in moisture and improve slip for styling.
The formula is free of sulfates, parabens, and dyes, which can be more color-friendly than many sulfate-containing shampoos. Always patch-test and consult your stylist when combining with chemical treatments to confirm compatibility.
Who is this for? Pantene Gold Series Argan Oil from ProV sulfate-free shampoo is designed for people with natural, curly, coily, or textured hair seeking a gentler cleanse that targets product buildup while adding manageability. It’s suited to those who prefer formulations developed with cultural and scientific insight—offering a moisturizing, stylist-informed approach to routine washing. The 8.5 fl oz size makes it convenient for trial, travel, or integration into a multi-step care and styling regimen.
Water, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa Kernel Oil, Panthenol, Panthenyl Ethyl Ether, Fragrance, Sodium Benzoate, Salicylic Acid, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol , Polyquaternium-10, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-7, Glycolic Acid, Sodium Hydroxide, Titanium Dioxide
Q: Is this shampoo safe for color-treated textured hair?
A: The formula is sulfate-, paraben-, and dye-free, so it’s generally more color-friendly than sulfate shampoos. Check with your stylist for specific treatments.
Q: How often should I use it on curly hair?
A: Frequency depends on hair needs; many people use a gentle sulfate-free shampoo weekly or biweekly, supplementing with co-washes or conditioning between washes.
Free standard shipping within Australia, with no minimum spend. Delivery estimates are explained in our shipping policy.
Read the return policy for eligibility and instructions. Australian Consumer Law rights are not limited by a 30-day window, hygiene exclusions or whether an item has been opened. Contact cevraaustralia@gmail.com about a product problem before arranging a return.
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