NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush — My Butta Half, Fade-Resistant, Up to 12HR Wear

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush in My Butta Half is a velvety, butter-infused powder blush that blends like powder, wears up to 12 hours, and resists fading and transfer.

This lightweight powder blush merges cushiony cream-like glide with a powdered finish for buildable color payoff. Formulated with mango, almond and shea butters, it’s designed to feel smooth on skin while delivering intense pigment in a soft-matte or luminous finish. The vegan, cruelty-free formula is made to layer well with bronzers and foundations and to stay put through everyday wear.

How will this blush perform during a long day?

Buttermelt Powder Blush is engineered for fade- and transfer-resistant wear, giving noticeable color that keeps its intensity for up to 12 hours. The powder structure plus butter infusions help color adhere more evenly for consistent cheeks from morning to evening.

• Up to 12 hours of wear without frequent touch-ups
• Fade- and transfer-resistant formula for lasting color
• High pigment concentration for one-swipe payoff or easy building

What texture and finish does My Butta Half deliver?

My Butta Half offers the signature Buttermelt balance: it glides like a creamy product but sets with a powdered feel. Available in soft matte or subtly glowy finishes, the shade provides a warm, natural flush that blends seamlessly into other face products.

• Cream-like glide thanks to mango, almond and shea butters
• Powdery finish that layers well under or over bronzer
• Designed for smooth blending across cheekbones, temples and nose

How should I apply and layer this blush for best results?

For a seamless application, lightly tap a brush into the pan then swirl across the high points of the cheeks, temples and bridge of the nose. Start with a light layer and build up to your desired intensity; it pairs especially well over Buttermelt Bronzer for a sun-kissed complexion.

• Use a fluffy or stippling brush for diffused color
• Layer over bronzer for a warmed, cohesive look
• Apply with a light hand to avoid patchiness and to control intensity

Is this product suitable for sensitive or ethical shoppers?

The formula is vegan and PETA-recognized cruelty-free, making it a choice aligned with ethical beauty values. As with any cosmetic, those with sensitive skin should patch-test first, but the butter-rich formula is intended to feel nourishing and smooth on most skin types.

• Vegan formulation with plant-derived butters
• PETA-recognized cruelty-free brand status
• Recommended patch test for sensitive skin before full application

Who is this for: NYX Buttermelt Powder Blush in My Butta Half is ideal for makeup users seeking a richly pigmented blush that blends effortlessly and endures through a busy day. It suits anyone who wants buildable, buttery-smooth color in a cruelty-free formula—perfect for everyday wear, travel-friendly routines, or layered looks with bronzer and foundation.