Naturium Niacinamide Body Wash Gel-Serum 16.9 oz — 2% Niacinamide, Hydrating pH-Balanced Cleanser

Naturium The Purifier Niacinamide Serum Body Wash is a gel-serum shower cleanser that transforms into a creamy lather to gently cleanse, hydrate, and help balance skin with 2% niacinamide.

This multi-tasking body wash blends high-purity niacinamide with humectants and barrier-supporting ingredients to remove impurities while supporting skin hydration. Designed to feel silky rather than stripping, the formula is pH-appropriate and dermatologist tested. It’s presented in a 16.9 oz dispenser ideal for daily use in the shower and formulated without parabens, gluten, or animal testing.

How does this body wash clean without drying out the skin?

The product starts as a lightweight gel-serum that rinses into a milky, soft lather that lifts dirt and oils but leaves behind moisture. Gentle surfactants are balanced with humectants so the skin’s natural lipids aren’t aggressively removed.

• Contains 2% niacinamide to help balance skin tone and texture.
• Glycerin and PCA glyceryl oleate to attract and retain moisture.
• Transforms to a milky lather for effective cleansing without harsh stripping.
• pH-appropriate and dermatologist tested for skin compatibility.

Will this product suit sensitive or reactive skin?

The formula is developed to be gentle and compatible with a wide range of skin types, though sensitivity varies person to person. A short patch test is recommended if you have known sensitivities or reactive skin.

• Free from parabens, gluten, and cruelty; mostly synthetic fragrance-free.
• Dermatologist tested and formulated to respect skin’s pH balance.
• Use mildly daily; rinse thoroughly if irritation occurs and discontinue use.

How should I use this gel-serum body wash for best results?

Dispense into hands, a washcloth, or a loofah and massage over wet skin to build a milky lather. For added benefit, leave on briefly before rinsing, then pat skin dry and follow with body moisturizer while skin is slightly damp.

• Pump 1–2 pumps for small areas, more for full-body cleansing.
• Massage into wet skin; leave for 30–60 seconds for extra niacinamide contact.
• Rinse fully and follow with a hydrating lotion or cream for best results.

What makes this different from a regular shower gel?

This product is formulated as a hybrid gel-serum, focusing on both cleansing and skin-supporting benefits rather than only suds. It includes specific actives and barrier-support ingredients commonly found in facial skincare, applied to the body for a more skin-health-forward wash.

• High-purity 2% niacinamide — a typically facial ingredient — in a body cleanser.
• Balance-focused actives and humectants instead of solely foaming detergents.
• Dermatologist-tested prestige formulation for daily body use.

Who is this for? Naturium The Purifier Niacinamide Serum Body Wash is aimed at anyone who wants a gentle yet effective daily body cleanser that supports hydration and skin balance. It’s a good fit for people looking to introduce beneficial actives into their body-care routine, those with normal to dry or combination skin, and shoppers who prefer products that are vegan, paraben-free, and cruelty-free. If you have extremely sensitive or allergy-prone skin, perform a patch test before full use.