MATRIX Food For Soft Hydrating Shampoo — 1.7 fl oz Travel Size, Avocado Oil & Hyaluronic Acid, Vegan

Matrix Food For Soft Hydrating Shampoo is a vegan, moisture-boosting cleanser that softens and smooths dry, brittle or color-treated hair using avocado oil and hyaluronic acid.

This concentrated 1.7 fl oz formula gently cleanses while replenishing hydration to hair strands so they feel softer, look shinier, and move more smoothly. Designed to be used alone or as part of the Food For Soft system, the shampoo targets dryness and increased porosity without stripping color or natural oils.

How does this shampoo restore moisture without weighing hair down?

The blend of avocado oil and hyaluronic acid works at two levels: lightweight oils nourish and coat the hair surface, while hyaluronic acid attracts and retains water in the fiber. The result is restored pliability and reduced frizz without the heavy build-up associated with richer creams.

• Avocado oil delivers fatty acids and surface slip for instant softness.
• Hyaluronic acid increases water content in the strand for lasting hydration.
• Vegan, sulfate-balanced cleansing keeps hair clean but not stripped.
• Formulated safe for color-treated hair to preserve vibrancy.

What improvements can I expect after using the Food For Soft system?

When paired with the matching conditioner, mask, or oil, the system is engineered to multiply hydration and enhance manageability compared with non-conditioning shampoos. Users typically notice smoother texture, easier detangling, and hair that holds a soft finish for days.

• Up to seven times more moisture versus a non-conditioning shampoo when used as a system.
• Measurable smoother feel—designed to reduce surface friction for easier styling.
• Softness retained up to 72 hours with the full regimen.

How should I use this shampoo for best results?

Apply a quarter-size amount to wet scalp, lather gently, then rinse; repeat if you need a deeper cleanse. Follow with the Food For Soft Hydrating Conditioner or Rich Hydrating Treatment Mask and finish with the Multi-Use Hair Oil Serum for targeted smoothing and shine.

• Best used with other products in the Food For Soft lineup for maximum hydration.
• Daily use is suitable for most hair types, including color-treated strands.
• Repeat lather only if hair feels particularly oily or product-heavy.

Will this shampoo work on different hair textures and color-treated hair?

The formula is versatile enough for curls, waves, straight, fine, or thick hair because it focuses on replenishing moisture rather than changing texture. It’s also safe for color-treated hair, helping to maintain tone by avoiding harsh stripping agents.

• Suitable for all hair types and textures, from fine to coily.
• Color-safe formulation preserves dye brightness when used properly.
• Especially helpful for hair that feels brittle, porous, or dry.

Who is this for: Matrix Food For Soft Hydrating Shampoo is aimed at anyone with dry, fragile, or color-treated hair who wants a lightweight, vegan shampoo that delivers visible softness and longer-lasting hydration. It’s a practical choice for people seeking a salon-quality moisture boost without heavy residue, and for those building a targeted at-home routine to improve manageability and shine.

Ingredients

1218318MX2 - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM LAURYL SULFATE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • HEXYLENE GLYCOL • PARFUM / FRAGRANCE • COCAMIDE MEA • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • DIMETHICONE • CARBOMER • COCO-BETAINE • SALICYLIC ACID • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MENTHOL • AMODIMETHICONE • GLYCERIN • PERSEA GRATISSIMA OIL / AVOCADO OIL • LINALOOL • TRIDECETH-10 • BENZYL SALICYLATE • BENZYL ALCOHOL • COUMARIN • PEG-100 STEARATE • STEARETH-6 • SODIUM HYALURONATE • LIMONENE • TRIDECETH-3 • PHENOXYETHANOL • FUMARIC ACID • ACETIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT (F.I.L. T70014593/1).