Joico Color Balance Purple Shampoo 2 oz — violet toning, brass-neutralizing formula with SmartRelease keratin

Joico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes unwanted yellow and warm tones in blonde hair while strengthening and protecting strands.

Formulated with color-correcting violet pigments and Joico’s SmartRelease liposome technology, this concentrated 2 oz shampoo gently removes buildup and counteracts brassiness between color appointments. It combines UV absorbers, green tea extract, and a delivery system that releases Rosehip Oil, Arginine, and Keratin over time to help improve shine, smoothness, and resilience without parabens.

How quickly will I see neutralized yellow tones?

You’ll notice immediate cool-down of unwanted yellow or warm tones after one wash thanks to violet pigments that deposit color and counteract brassy hues. Results accumulate with subsequent uses and can last through multiple washes depending on hair porosity and frequency of shampooing.

• Violet pigments attach to hair to neutralize brass.
• Visible toning often appears after the first application.
• Longer-lasting effect when used as directed between salon visits.

Will this shampoo help repair or protect damaged hair?

Yes—beyond toning, the formula supports hair structure by continually releasing Keratin, Arginine, and Rosehip Oil from Joico’s SmartRelease liposomes. These ingredients help reinforce weakened areas, add slip for smoother detangling, and contribute to improved shine and resilience when used regularly.

• Keratin targets and helps replenish lost protein in porous areas.
• Arginine supports strength and helps reduce breakage during styling.
• Rosehip Oil adds conditioning and helps improve surface smoothness.

How does it protect color from fading and environmental damage?

Color Balance Purple Shampoo includes green tea extract and UV absorbers to reduce oxidative fading and tonal shifts caused by sun and pollution. These antioxidants and filters help maintain a fresher-looking color while the cleansing action removes residues that can accelerate dulling.

• Green tea extract provides antioxidant protection against environmental stressors.
• UV absorbers help minimize sun-driven color change.
• Regular use prevents buildup that dulls color vibrancy.

How should I use this product for best results?

Apply to wet hair, massage into a rich lather, leave on for 1–3 minutes depending on desired toning intensity, then rinse thoroughly. For maintenance, use once or twice weekly or as needed to control brassiness; adjust timing on very porous or pre-lightened hair to avoid over-toning.

• Wet hair thoroughly and distribute product from roots to ends.
• Leave in 1–3 minutes; extend briefly for stronger toning, then rinse.
• Follow with conditioner or a Joico Color Balance conditioner for best hydration.

Who is this for?

Joico Color Balance Purple Shampoo is designed for anyone with blonde, highlighted, or lightened hair who wants to neutralize brassy tones while protecting and strengthening strands. It’s especially useful for clients seeking salon-grade toning between appointments, those with chemically lightened hair, and anyone who wants added UV and antioxidant defense without parabens. Ideal as part of a color-care routine when paired with complementary conditioners and treatments from the Joico Color Balance line.

Ingredients

Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Parfum (Fragrance), CI 60730 (Ext. Violet 2), CI 17200 (Red 33).