ILIA Multi‑Stick Cheek + Lip Color — Tenderly Soft Pink | Buildable, Creamy, Nourishing

Designed for fast, fuss‑free color, this twist‑up multi‑stick blends easily with fingers or a brush and melts into skin thanks to nourishing shea butter. The formula gives a fresh, dewy wash without feeling heavy, and its compact, portable design makes it ideal for touchups throughout the day. Clean, cruelty‑free, and dermatologist‑tested, this shade — Tenderly — provides a universally flattering soft pink that layers well with other makeup or stands alone for a minimalist look.

How does the Multi‑Stick apply and blend?

The creamy texture glides on smoothly and warms with skin contact, letting you diffuse color with fingers or a brush. It’s formulated to be blendable right after application so you can control intensity from a subtle flush to a stronger tint in a few swipes.

• Twist‑up stick for direct application to cheeks and lips
• Melts with skin temperature for easy fingertip blending
• Buildable coverage — layer for more pigment without patchiness
• Suitable to use under or over powder depending on finish desired

Will Tenderly suit my skin tone and undertone?

Tenderly is a soft pink designed to read as a natural, skin‑brightening wash on a wide range of complexions. It works particularly well as a neutral, freshening shade that can be layered with warmer or cooler tones to customize the final look.

• Soft pink that lifts and brightens fair to medium skin tones
• Builds subtly on deeper tones as a luminous tint or glaze
• Mixes with other ILIA shades to warm or cool the result
• Compliments both warm and cool undertones when blended

What ingredients and formulation benefits does it offer?

Key nourishing ingredients like shea butter create a creamy, emollient base that helps the product melt and adhere to skin comfortably. The formulation is clean and free from talc, cruelty‑free, dermatologist‑tested, and certified gluten‑free for everyday wear with fewer irritants.

• Shea Butter: provides slip and hydration for a creamy application
• Clean ingredient list without talc; certified gluten‑free
• Cruelty‑free and dermatologist‑tested for gentle wear
• Multi‑use formula for cheeks and lips reduces product clutter

How long does the color last and how do I remove it?

Wear time varies by skin type and activity but the creamy, emollient base leaves a lasting tint that typically needs minimal touchups. Remove with your regular makeup remover — an oil or balm cleanser dissolves the product quickly without harsh scrubbing.

• Provides a lasting tint rather than a long‑wear stain
• Quick to refresh with one or two swipes throughout the day
• Removes easily with oil or balm cleansers and micellar water
• Gentle on lips and cheeks due to moisturizing ingredients

Who is this for? The ILIA Multi‑Stick Cheek + Lip Color in Tenderly is for anyone who wants a single, portable product that delivers natural, healthy color on cheeks and lips. It’s ideal for minimalists who prefer multi‑use makeup, busy people needing quick touchups, or anyone seeking a clean, dermatologist‑tested formula with nourishing emollients. Tenderly’s soft pink finish works well as a standalone dewy flush or as part of a layered makeup routine.

• WHAT IT IS: A buildable wash of color for cheeks and lips in natural and luminous finishes to instantly wake up skin
• WHY WE LOVE IT: This creamy, multi‑use formula melts with the warmth of skin for a fresh, foolproof veil of color anyone can wear. The twist‑up stick makes it easy to apply on the go. Just swipe and blend for skin that looks and feels alive. Available in 12 shades you can mix, match, and layer to suit any mood or moment
• SHADE: Tenderly | Soft pink
• KEY INGREDIENTS: Shea Butter nourishes skin and creates a creamy texture that melts on contact
• THOUGHTFULLY FORMULATED: Cruelty‑free. Dermatologist‑tested. Clean ingredients. Certified gluten‑free. Formulated without talc

Ingredients

Helianthus Annuus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Theobroma Cacao (Cocoa) Seed Butter*, Beeswax (Cera Alba)*, Euphorbia Cerifera (Candelilla) Wax, Sesamum Indicum (Sesame) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Citrus Aurantium Dulcis (Orange) Peel Wax, Zea Mays (Corn) Starch*, Persea Gratissima (Avocado) Oil, Tocopherol. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI77499, CI77492, CI77491), Red 7 CI15850, Red 28 CI45410, Yellow 5 CI19140. *Certified Organic Ingredients. Ingrédients Certifiés Biologiques.