ICONIC LONDON Velvet Smooth Pore-Refining Primer — Whipped Balmy 1.01 fl oz, Soft-Matte Blur

ICONIC LONDON Velvet Smooth Pore-Refining Primer is a whipped, balmy face base that blurs pores, tames shine, and creates a soft-matte canvas for longer-lasting makeup.

This lightweight primer combines emollients, soft-focus powders and red grape extract (Vitis Vita) to refine texture and add a hydrated velvet veil to skin. Designed for use before foundation, tints or tinted moisturizers, it smooths uneven areas and reduces makeup transfer while keeping skin feeling airy rather than heavy. The formula is cruelty-free and vegan, created to deliver a camera-ready finish whether you want an all-over airbrushed look or targeted mattifying in the T-zone.

How quickly does Velvet Smooth blur pores and reduce shine?

You should notice a visible softening of pores and a reduction in surface shine immediately after application. The whipped, cushiony texture spreads easily, filling unevenness and letting light diffuse off the skin for a softer appearance.

• Instant soft-focus effect on contact with skin
• Absorbs excess oil without leaving a powdery residue
• Helps foundation apply more evenly and prevents early breakdown

How do I use this primer for a natural everyday look?

Apply a thin layer to clean, moisturized skin, concentrating on areas with visible pores or excess shine. Use a flat brush or your fingertips to blend; a little goes a long way, so start sparingly and build where needed.

• Apply before tinted moisturizer, skin tint, or foundation
• Layer lightly on the T-zone for targeted mattifying
• Finish with cream blush or bronzer for a polished, dewy-matte finish

What ingredients help skin look smoother without drying it out?

The formula pairs emollients with perfecting powders to create a hydrated velvet finish, so skin feels soft rather than tight. Vitis Vita (red grape extract) supports the skin barrier while the powders provide optical blurring for pores and fine lines.

• Emollients for a silky, comfortable base
• Soft-focus powders that diffuse texture and fine lines
• Vitis Vita (red grape extract) to help maintain a healthy-looking barrier

Will this primer work under cream and liquid products?

Yes — the lightweight, balmy consistency works well under both cream and liquid formulas and improves their blendability. It reduces makeup transfer and keeps products in place, helping color and coverage stay true throughout the day.

• Compatible with skin tints, liquid foundations and cream bronzers
• Prevents slip and improves long-wear without pilling
• Applies smoothly under powder or cream finishing products

Who is this for: Velvet Smooth Pore-Refining Primer is suited to anyone seeking a refined, photo-ready base—especially those with visible pores, occasional shine or anyone wanting their makeup to last longer without feeling cakey. It’s an option for people who prefer lightweight, breathable formulas and those who choose cruelty-free, vegan beauty. Ideal for everyday use, makeup artists prepping clients, and creators who need a soft-matte finish that photographs well.