ICONIC LONDON Underglow Blurring Primer — Universal Shade, Demi‑Matte Champagne Glow, Pore‑Blurring 0.91 fl oz

ICONIC LONDON Underglow Blurring Primer is a lightweight, champagne-pearl infused base that minimizes the look of pores, soft-focuses imperfections and imparts a natural, demi-matte glow ready for makeup.

Designed as the first step in your beauty routine, this universal-shade primer smooths skin texture and creates a refined canvas for foundation or a bare-skin finish. The formula combines light-diffusing pigments with ultra-fine champagne pearls so skin appears subtly luminous without an oily sheen. It arrives in a handy dropper bottle for precise application and is cruelty-free and vegan, making it suitable for conscious shoppers who want a polished complexion with minimal effort.

How does the primer reduce the look of pores and imperfections?

The blend uses soft-focus blurring pigments that sit on the skin surface to scatter light and visually smooth uneven texture. Lightweight silicone-like feel fills in fine lines and pore edges without feeling heavy, creating an even-looking base.

• Soft-focus pigments that diffuse light for a smooth appearance
• Silky texture that minimizes pore visibility
• Non-greasy finish keeps product from settling into creases

Will this product make my skin look dewy or matte?

Underglow delivers a demi-matte finish with a subtle, candlelit luminosity from ultra-fine champagne pearls—so skin reads natural and lit-from-within rather than oily or flat. It balances shine control with a delicate glow that photographs well.

• Demi-matte base reduces excess shine
• Champagne pearl particles add soft radiance without heavy shimmer
• Works under makeup or on bare skin for a fresh finish

How do I apply it for best results and how much should I use?

After moisturizing, dispense 2–3 drops with the glass dropper and dab across the forehead, nose, chin and cheeks. Use fingertips or a dense base brush to blend outward; a small amount goes a long way and absorbs quickly so you can layer foundation right away.

• Use 2–3 drops for average coverage; add sparingly where needed
• Apply on top of moisturizer for an even base
• Blend with fingers or an ICONIC base brush for seamless finish

Is this product suitable for sensitive or vegan-conscious skin?

The formula is cruelty-free and vegan and created to be lightweight and non-irritating. While it’s formulated to be skin-friendly, those with very reactive skin should patch-test first or consult product ingredient listings if concerned about sensitivities.

• Cruelty-free and vegan formulation
• Lightweight texture suitable for most skin types
• Recommended patch test for very reactive skin

Who is this for: ICONIC LONDON Underglow Blurring Primer is ideal for anyone who wants an easy-to-use, universal primer that reduces the appearance of pores, creates a smooth canvas for makeup, and gives skin a soft, natural glow. It’s a practical pick for daily wearers, photography-ready routines, and beauty fans who prefer vegan, cruelty-free options that deliver a refined, demi-matte finish without masking natural radiance.