Hairstory New Wash Rich detergent-free cleansing cream for thick curly hair — 8 fl oz refillable, deep moisture & frizz control

New Wash Rich is a detergent-free cleansing cream that replaces shampoo and conditioner in one hydrating step designed for thick, curly and coarse hair.

Hairstory New Wash Rich is a concentrated, sulfate-free cleansing cream formulated to clean without stripping, boost moisture, and encourage curl and coil definition. Unlike traditional shampoos that rely on detergents, this formula relies on gentle emulsifiers and extra conditioning agents so it cleans only the areas you work into while delivering lasting softness and reduced frizz. It’s color-safe, vegan, biodegradable, and free of sulfates, silicones, parabens, phthalates, and synthetic fragrances.

How does New Wash Rich cleanse without detergents?

New Wash Rich uses a detergent-free system that emulsifies with water to lift oils and buildup while leaving natural lipids intact. You activate the cream by applying to wet hair and adding a splash of water to create a milky emulsion that cleanses where you massage it.

• Coat wet hair from roots to ends and add water to emulsify
• Massage scalp and lengths—New Wash only cleans what you touch
• Let sit 2–3 minutes before rinsing to allow conditioning agents to work

Will New Wash Rich give my curls more definition and less frizz?

Yes — the formula is enriched with extra conditioning ingredients that hydrate coarse, dry, and chemically treated hair, which helps curls form with better separation and fewer flyaways. The added moisture softens texture and improves manageability so curls look more defined and feel smoother to the touch.

• Boosts hydration for curly and coily textures
• Reduces frizz and increases softness and shine
• Safe for color-treated and chemically processed hair

How often should I use New Wash Rich and how do I apply it?

New Wash Rich is gentle enough for regular use, including daily cleansing for moisture-hungry hair. Apply a generous amount to thoroughly wet hair, add water to create a milky emulsion, work through scalp and lengths, let it sit briefly, then rinse completely.

• Use anytime your hair needs hydration and gentle cleansing
• Essential step: emulsify with water to activate cleaning properties
• Rinse thoroughly after 2–3 minutes to avoid residue

Is this product suitable for color-treated or chemically processed hair?

New Wash Rich is formulated to be color-safe and gentle on chemically processed textures, including relaxed, permed, or bleached hair. Because it avoids harsh sulfates and detergents, it helps preserve color and protective treatments while supplying the extra moisture these hair types often require.

• Sulfate-free and non-stripping for longer color life
• Hydrating agents help restore manageability after chemical services
• Free of silicones and parabens for a cleaner routine

Who is this for? New Wash Rich is made for people with thick, coarse, curly, or coily hair who need more moisture than standard cleansing products provide. It’s ideal for those who want a shampoo-and-conditioner alternative that preserves color, reduces frizz, and enhances natural texture without detergents or synthetic fragrances. If you prefer a refillable bottle, eco-friendlier ingredients, and a low-foaming, high-hydration ritual, New Wash Rich fits naturally into a moisture-first haircare routine.

Ingredients

Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Panthenol, Polyglyceryl-2 Stearate, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Glycine Soja (Soybean) Oil, Phytosterol, Tocopherol Fragrance/Parfum: Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Geraniol, Linalool