Goldwell Mattifying Paste — StyleSign matte texture paste, medium hold, color-safe vegan formula

Goldwell StyleSign Mattifying Paste creates instant super-matte, textured, and tousled looks with flexible, long-lasting hold.

If you want gritty texture, natural-looking fullness and a non-shiny finish, this paste delivers a modern matte result without weighing hair down. Its color-safe, vegan-friendly formula is free from silicones and mineral oils and contains natural castor oil for manageability. Designed for all hair textures and lengths, it adds volume to fine hair, defines strands on mid-lengths, and sculpts short styles without leaving roots greasy.

How does this paste build texture without stiffness?

The formulation balances pliability and control to produce tactile texture rather than a crunchy shell. You get a medium hold that lets hair move while keeping style shape, so pieces remain separated and touchable.

• Medium hold (3/5) for flexible control
• Strong matte effect for a non-shiny finish
• Silicone- and mineral oil-free for natural feel
• Contains castor oil to improve manageability

When should I apply it for best results?

Use on towel-dried hair to add volume and grip or on dry hair to refine texture and separate pieces. A small amount goes a long way—warm between palms, then work through roots to ends.

• Apply to damp hair for fuller styles and body
• Work into dry hair to texturize and define
• Reworkable throughout the day for touch-ups

Will it affect my hair color or styling routine?

No—this paste is color-safe, so it won't alter salon color when used as directed. It fits into most styling routines and pairs well with heat tools, leaving hair matte rather than glossy.

• Color-safe formula preserves dyed hair tones
• Compatible with blow-drying or air-drying methods
• Humidity-resistant hold helps styles last up to 72 hours

What hair types and styles suit this product?

It works on all hair textures and lengths: add density to fine hair, emphasize strands on medium lengths, or define tips and create separation on short hair. Also useful for matte updos and controlling flyaways without visible residue at the roots.

• Fine and thinning hair: boosts body and hold
• Medium lengths: piecey definition and mid-length separation
• Short cuts: sculpting, tip definition and tousled finishes
• Updos: matte texture and controlled shaping

Who is this for? If you want a contemporary, lived-in look with a true matte finish—without heaviness or shine—this paste is aimed at anyone seeking textured volume and flexible control. It’s especially useful for people with fine hair needing lift, those who prefer a natural matte aesthetic, and stylists who want a reworkable product that’s color-safe and climate-conscious.

Ingredients

Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Calcium Sulfate, Sorbitol, Bis- Diglyceryl Polyacyladipate-2, Hydrolyzed Corn Starch, Cetearyl Alcohol, Propanediol, Stearamidopropyl Dimethylamine, Hydroxyacetophenone, Lactic Acid, Hydrated Silica, Glycerin, Ethylhexylglycerin, Maltodextrin, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, Tocopherol, Phenoxyethanol, Fragrance/Parfum, Caramel