Goldwell Dualsenses Blonde & Highlights Anti-Yellow Shampoo 1L — Purple Toner, Color-Protection Formula

Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo 1L is a purple-toned shampoo that neutralizes yellow and brass while enhancing luminosity in blonde and highlighted hair.

Designed for both color-treated and natural blonde hair, this professional-grade 1 liter shampoo blends Goldwell’s Luminescine technology with a FadeStopFormula to protect color vibrancy and reduce unwanted warm tones. The sulfate-containing cleansing base lifts impurities and styling residue while the purple pigment counteracts yellowing, leaving hair brighter and look refreshed after each wash.

How quickly will I notice reduced yellowing?

Many users observe noticeable toning after the first few washes, with progressive improvement as the purple pigments build up on the outer hair surface. Frequency and initial hair condition affect results: more faded or porous hair may show faster pigment pickup.

• Visible neutralization often within 1–3 washes
• Use 1–2 times weekly for maintenance
• Leave on 1–5 minutes depending on desired toning

Will this shampoo damage or dry out my hair?

Formulated for regular salon and at-home use, the shampoo balances cleansing with conditioning agents to avoid over-drying. Goldwell’s formula includes ingredients to add softness and manageability while the FadeStopFormula works to preserve color integrity.

• Gentle cleansing base removes residues without stripping color
• Conditioning components help detangle and smooth cuticles
• Suitable for weekly maintenance—avoid daily purple-shampoo-only routines

How should I use this 1L professional size bottle at home?

The 1 liter size is convenient for regular users or salon backbar stations. Apply to wet hair, lather, and focus on mid-lengths to ends where yellowing is most visible; rinse and repeat if needed. For stronger toning, leave in a few minutes before rinsing.

• Apply to wet hair and massage gently into mid-lengths and ends
• Leave 1–5 minutes depending on desired toning strength
• Rinse thoroughly; follow with a compatible conditioner or mask

What makes Goldwell’s Luminescine and FadeStopFormula special?

Luminescine is Goldwell’s color-enhancing technology found across its Dualsenses range that increases perceived brightness and reflective shine. The FadeStopFormula is designed to reduce the rate of color loss, helping blonde and highlighted tones stay truer between salon visits.

• Luminescine boosts color luminosity and surface shine
• FadeStopFormula minimizes fading with repeated use
• Developed by a professional German haircare brand trusted since 1948

Who is this for: This shampoo is aimed at people with blonde, highlighted, balayage, or silver-toned hair who want to reduce yellow and brass, preserve salon color longer, and improve shine. It suits both salon professionals stocking a 1L refill and at-home users seeking a dependable toning shampoo for weekly maintenance. Avoid daily use on untreated dark hair and always follow with a moisturizing conditioner if your hair is porous or chemically treated.

Ingredients

Water / Aqua / Eau, Sodium Laureth Sulfate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Lauryl Hydroxysultaine, PEG-3 Distearate, Amodimethicone, Verbascum Thapsus Extract, Octyldodecyl PCA, Sodium PCA, Salix Nigra (Willow) Bark Extract, Ethylhexylglycerin, Lactic Acid, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, PPG-2 Hydroxyethyl Cocamide, Panthenol, C12-14 Pareth-12, Citric Acid, Butylene Glycol, PPG-9, Disodium Distyrylbiphenyl Disulfonate, Sodium Acetate, C11-15 Pareth-7, Isopropyl Alcohol, Laureth-9, Glycoproteins, Trideceth-12, Acetic Acid, Sodium Benzoate, Benzoic Acid, Phenoxyethanol, Fragrance / Parfum, Ext. Violet 2 / C.I. 60730, HC Blue No. 11 or HC Blue No.12.