Goldie Locks Purple Shampoo for Blonde & Grey Hair, 8.45 fl oz — Sulfate & Protein-Free Brightening Toner

Goldie Locks Brilliant Blonde Purple Shampoo is a sulfate- and protein-free purple-toning cleanser that brightens blonde, silver, and lightened hair while neutralizing unwanted brassiness.

Formulated for color-treated, highlighted, platinum, grey, and extension-wearers, this gentle shampoo deposits violet pigments and nourishing botanical extracts to refresh cool tones without over-drying. The formula avoids sulfates, parabens and proteins so it cleanses without stripping moisture or interfering with color treatments. Blueberry and purple yam extracts add shine and antioxidant-rich botanical support to help hair look luminous and less dull between color appointments.

How quickly will I see brassiness reduce after using this shampoo?

Most users notice a visible reduction in yellow or warm tones after a single wash, especially when left on for 2–5 minutes. Results depend on your starting shade, porosity and how long the product is worked into the hair.

• Leave in 2–5 minutes for maintenance toning.
• For stronger brass, leave up to 10 minutes while monitoring tone.
• Use 1–2 times weekly to maintain cool blonde between salon visits.

Will this purple shampoo damage color-treated or extension hair?

The formulation is sulfate-free and protein-free, designed to cleanse without aggressive stripping. It’s safe for color-treated hair and extensions when used as directed, helping maintain tone while preserving moisture and flexibility.

• Sulfate- and paraben-free to reduce harsh stripping.
• Protein-free to avoid stiffness on treated strands and extensions.
• Gentle surfactants that lift impurities but retain softness.

How should I use it for best results and to avoid over-toning?

Apply to wet hair, lather, and distribute from roots to ends focusing on brassy areas. Rinse after the recommended time and follow with a hydrating conditioner; reduce frequency if hair begins to cool too much.

• Use 1–2 times weekly for upkeep; less often for delicate or porous hair.
• Rinse thoroughly and follow with conditioner or mask.
• Patch-test on a small section if unsure about processing time.

What additional benefits do botanical extracts in the shampoo provide?

Blueberry and purple yam extracts offer antioxidant support and help maintain shine, making hair appear healthier and less dulled by pollution or styling. These botanicals work alongside the violet pigments to keep tones vibrant while improving manageability.

• Blueberry extract contributes shine and antioxidant caregivers.
• Purple yam helps preserve cool tones and reduce dullness.
• Lightweight conditioning agents smooth the cuticle for reduced frizz.

Who this is for: Goldie Locks Brilliant Blonde Purple Shampoo is aimed at anyone with blonde, platinum, highlighted, grey or lightened hair seeking a safe, effective toning wash. It’s appropriate for people who wear extensions or have color-treated strands and prefer sulfate- and protein-free care. Choose this shampoo if you want to reduce brass, boost cool radiance, and maintain softness with a botanical-forward, cruelty-free formula.

Ingredients

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730