GIOVANNI Eco Chic 50:50 Hydrating Clarifying Shampoo — 8.5 oz, pH-Balanced, Color-Safe Moisture

This lightweight formula blends clarifying action with hydrating ingredients to remove buildup while restoring moisture and manageability. Designed for normal to dry hair, the shampoo uses botanical extracts, vitamins and proteins to support strength and shine without stripping color. Packaged in recyclable materials and cruelty-free certified, it aims to balance performance with eco-conscious values.

How does this shampoo remove buildup without drying hair out?

The formula blends gentle cleansing agents with conditioning botanicals so deposits and residue are lifted while hair cuticles remain hydrated. Aloe and rosemary help soothe and retain moisture, while proteins and nutrients support strand integrity during cleansing.

• Balanced surfactants that cleanse without harsh stripping
• Aloe vera and botanical extracts to maintain softness
• Proteins and vitamins to help reinforce weakened strands

Will it protect color-treated or chemically processed hair?

GIOVANNI developed this shampoo to be color-safe and to reduce the appearance of damage from processing. Regular use helps preserve color vibrancy and adds moisture and slip, which makes combing gentler and minimizes further mechanical stress.

• Color-safe formulation to limit premature fading
• Added moisture to reduce breakage during styling
• pH-balanced to help keep the cuticle aligned and shiny

How should I use the 50:50 Balanced Hydrating-Clarifying Shampoo in my routine?

Wet hair thoroughly, apply a quarter-sized amount (adjust for length), work into a lather focusing on the scalp, and rinse. For heavier product buildup, repeat once; follow with a conditioner suitable for your hair type to seal moisture and smooth ends.

• Use daily for normal to dry hair or as needed for buildup
• Repeat wash if hair has heavy styling residue
• Pair with a hydrating conditioner to lock in moisture

What ethical or environmental standards does this product meet?

GIOVANNI emphasizes natural-forward, salon-quality hair care and this shampoo reflects that approach with vegan-friendly ingredients and Leaping Bunny cruelty-free certification. Packaging is designed for recyclability, supporting a lower-impact footprint while delivering high performance.

• Vegan-friendly ingredients with select organic botanicals
• Leaping Bunny certified—no animal testing
• Recyclable packaging and eco-conscious positioning

Who is this for: This shampoo is aimed at people with normal to dry hair who want a dependable daily cleanser that removes buildup without stripping moisture—especially those with color-treated, chemically processed, or frequently styled hair. It fits users seeking salon-caliber results with vegan and cruelty-free standards, and anyone looking to maintain manageable, balanced hair while protecting color and improving resilience.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E) *Organically Produced Ingredient