Davines This Is A Forming Pomade — Medium Hold Pomade for Short Hair, 2.54 fl oz — Lightweight, Natural Shine & Reworkable

Davines This Is A Forming Pomade is a lightweight, medium-hold styling paste that adds workable texture, natural-looking shine, and memory so short hair can be reshaped throughout the day.

Made in Parma, Italy, this compact pomade blends plant-derived ingredients and modern formulation to deliver structure without stiffness or greasy residue. It’s designed to help create defined looks on short cuts, tame frizz, and let you restyle on the go while maintaining a soft, natural finish. The texture is pliable enough to comb, finger-style, or mold by hand, making it a versatile everyday styling product.

How will this pomade perform on short haircuts?

The formula gives medium but flexible hold so short styles keep shape without feeling rigid. It supports separation and definition for cropped looks, fades, and textured crops while allowing repeated restyling. Lightweight emollients leave a subtle shine that reads as natural rather than oily.

• Medium hold for lasting shape without crunch
• Creates definition for crops, fades, and tousled short looks
• Natural shine that doesn’t weigh hair down

How do I apply it for best results?

Warm a pea- to dime-sized amount between your palms until it softens, then work through dry or towel-dried hair. For more texture, use fingertips to pinch and separate sections; for smoother styles, comb through after applying. Add small amounts gradually—the product is concentrated, so little goes a long way.

• Apply sparingly to avoid buildup
• Use fingertips for piecey texture or a comb for sleek finishes
• Reworkable throughout the day without needing water

Will it feel sticky or leave residue?

The formulation is designed to avoid tackiness and greasy film, offering a clean touch and lightweight finish. It smooths down flyaways while preserving natural movement, so hair stays touchable and comfortable. When washed with regular shampoo, it rinses out without heavy buildup.

• No sticky or overly greasy residue
• Smoothes frizz and flyaways for a polished look
• Rinses clean with standard cleansing

What styling effects can I expect long-term during the day?

The product delivers a memory effect that helps hair retain chosen shapes after styling, while remaining flexible for adjustments. It supports long-lasting styles without making strands stiff, so volume and texture persist without sacrificing comfort. Ideal for busy days when you might need to reshape your look between activities.

• Memory effect keeps styled shape intact
• Flexible hold for restyling without reapplication
• Maintains texture and volume through the day

Who is this for: This Is A Forming Pomade is tailored for anyone with short to medium-short hair who wants a medium, malleable hold with a natural sheen. It’s particularly useful for people who prefer hand-styled or finger-textured looks, need quick mid-day adjustments, or who avoid heavy, greasy styling products. Because it’s lightweight and easy to rinse, it’s a strong choice for daily use or for professional stylists crafting repeatable short-hair finishes.

Ingredients

AQUA / WATER / EAU, Butyrospermum parkii BUTTER / Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA / carnauba palm (CARNAUBA) WAX / CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM / FRAGRANCE, Olea Europaea ILO unsaponifiables / Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE