Aveda Nutriplenish Deep Moisture Shampoo for Medium-to-Thick Dry Hair, 8.5 fl oz — 93% Naturally Derived, Sulfate-Free

Aveda Nutriplenish Shampoo Deep Moisture is a rich, plant-powered shampoo that cleanses while delivering intense hydration to medium-to-thick dry hair.

Powered by a 93% naturally derived* formula, this decadent shampoo blends organic pomegranate oil, organic coconut oil, and mango butter to replenish moisture without weighing hair down. The sulfate-free formula gently removes buildup and supports softer, more manageable strands, while a warming, earthy scent of cocoa, organic ginger, and cardamom leaves a subtle sensory finish. It’s vegan, cruelty-free, and formulated without silicones, mineral oil, parabens, or synthetic fragrance.

How does this shampoo hydrate dry, medium-to-thick hair?

The Nutriplenish Deep Moisture formula combines plant-derived oils and butters that target dryness at the strand level. Lightweight organic coconut oil helps penetrate the hair shaft, pomegranate oil supplies omega-rich nourishment, and mango butter adds surface smoothing to reduce roughness and frizz.

• Organic coconut oil with low molecular weight to aid penetration.
• Omega-5-rich organic pomegranate oil to help replenish lipids.
• Mango butter for fatty-acid–based smoothing and softness.
• Sulfate-free cleansing to avoid over-stripping natural oils.

Will it leave hair heavy or weighed down after use?

No—this formula is crafted for medium-to-thick hair that needs deep moisture without a greasy finish. The oils are balanced so they condition and detangle while rinsing clean, and follow-up with the matching conditioner helps seal hydration where needed.

• Rinseable texture prevents buildup with proper use.
• Designed for medium-to-thick textures, not fine hair prone to limpness.
• Best paired with Nutriplenish Conditioner Deep Moisture for optimal results.

What does it smell like and are fragrances synthetic?

The scent blends cocoa with certified organic ginger, cardamom, and other pure plant essences for a warm, slightly spicy aroma. Aveda uses botanical essences rather than synthetic fragrances, delivering a naturally derived scent profile that complements the plant-rich formula.

• Earthy cocoa top notes with spicy ginger and cardamom accents.
• Fragrance sourced from pure flower and plant essences.
• No synthetic fragrance ingredients listed in the formulation.

How should I use this shampoo for best results?

Apply to wet hair, massaging from roots to ends to evenly distribute the creamy lather, then rinse thoroughly. For maximum moisture retention, follow with Nutriplenish Conditioner Deep Moisture and style as usual.

• Use a quarter-sized amount or more depending on hair length and thickness.
• Massage gently to ensure even coverage and lift impurities.
• Pair with the matching conditioner for long-lasting softening and manageability.

Who is this for: Aveda Nutriplenish Shampoo Deep Moisture is intended for people with medium to thick hair that feels dry, brittle, or rough and needs concentrated plant-based hydration. It’s a good fit for shoppers who prefer vegan, certified cruelty-free haircare and want richly textured, naturally scented products without silicones or sulfates. Those with fine hair or who prefer very light cleansers may want a lighter formulation in the Nutriplenish line.

*Per ISO 16128 standard, ingredients derived from plants, non-petroleum minerals, and/or water. Always patch-test new products if you have sensitive skin or scalp.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Mangifera Indica (mango) Seed Butter, Stearamidopropyl Dimethylamine, Punica Granatum (pomegranate) Seed Oil, Cocos Nucifera (coconut) Oil, Cocos Nucifera (coconut) Fruit Juice, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Avena Sativa (oat) Bran Extract, Hydrolyzed Adansonia Digitata Extract, Citrus Aurantium Dulcis (orange) Peel Extract, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Glycerin, Glycol Stearate, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lecithin, Citric Acid, Fragrance (parfum), Amyl Cinnamal, Citronellol, Limonene, Hydroxycitronellal, Geraniol, Citral, Linalool, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN99370 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.