Aveda Men Pure-Formance Pomade — 2.5 oz Strong, Water-Based Hold with Non-Greasy, Reworkable Texture
Aveda Men Pure-Formance Pomade is a water-based styling pomade that delivers strong, pliable hold and lightweight texture without greasy residue....
Vendor:
Aveda
Product type:
Pomades
- $109.48
- $109.48
- Unit price
- per
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$109.48
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Free Shipping
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Description
xAveda Men Pure-Formance Pomade is a water-based styling pomade that delivers strong, pliable hold and lightweight texture without greasy residue.
This lightweight pomade from Aveda is formulated to shape and define short to medium-length hair while keeping hair hydrated and manageable. The water-based, non-greasy formula provides structure you can rework throughout the day, and the product is free from animal-derived ingredients, parabens, phthalates, and synthetic fragrance. Developed as part of the Aveda Men Pure-Formance collection, it pairs with the line’s cleansers and conditioners for an overall grooming system.
How does this pomade hold hair without feeling heavy?
The formula uses water as its primary carrier, which gives firm control without leaving a waxy or oily finish. It sets hair in place but remains pliable so you can reshape styles during the day. Ideal for textured, defined looks that need structure without stiffness.
- Strong yet flexible hold for all-day shape
- Non-greasy finish avoids weighed-down strands
- Reworkable texture lets you restyle without extra product
Can I use this on damp and dry hair, and how much should I apply?
You can apply a small amount to either damp or dry hair depending on the finish you want: damp for smoother, polished styles; dry for added texture and separation. Start with a pea-sized amount, warm it between your palms, and distribute from roots to ends. Add more sparingly—this product is concentrated and a little often goes a long way.
- Use on damp hair for sleek looks
- Use on dry hair for matte texture and definition
- Begin with a small amount and build as needed
What styling results can I expect for different hair types?
The pomade is tailored for short to medium-length hair and performs well across straight, wavy, and mildly curly textures. It enhances natural movement and separation while keeping edges controlled. For thicker or coarser hair, combine with a small amount of water or a leave-in conditioner for easier workability.
- Short hair: defined shape and smooth finish
- Medium hair: added texture and controlled volume
- Wavy or tousled styles: improved separation and hold
Is this product clean or cruelty-free, and what ingredients are omitted?
Aveda Men Pure-Formance Pomade aligns with cleaner beauty preferences: it’s vegan and Leaping Bunny approved. The formula avoids common undesirables such as mineral oil, SLS/SLES, parabens, phthalates, petrolatum, and synthetic fragrance. That makes it a good option for customers seeking responsibly formulated styling products.
- Vegan formulation and cruelty-free certification
- No SLS/SLES, parabens, phthalates, or mineral oil
- Water-based texture that rinses out easily
Who is this for: Aveda Men Pure-Formance Pomade is suited for men and anyone with short to medium-length hair who want strong, workable hold without a greasy feel. It’s a smart pick for daily commuters, professionals needing tidy styles, and anyone who prefers cleaner ingredient profiles. Pair it with Aveda Men shampoo and conditioner for a coordinated grooming routine and easier styling results.
Ingredients
Ingredients: Water Aqua Eau, Peg-25 Hydrogenated Castor Oil, Oleth-10, Oleth-20, Bis-diglyceryl Polyacyladipate-2, Diisopropyl Dimer Dilinoleate, Peg-10 Soy Sterol, Glycerin, Pvp, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Sodium Chloride, Ethylhexylglycerin, Hydroxypropyl Bisstearyldimonium Chloride, Tocopherol, Alcohol, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol ILN51308 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
FAQ
Q: Will this pomade wash out easily?
A: Yes. The water-based formula rinses clean with water and shampoo, leaving little residue.
Q: Is the scent synthetic or natural?
A: This product avoids synthetic fragrance; Aveda typically uses natural aromatic blends instead.
Shipping & Return
xReturn Policy
We offer a 30-day return policy, which means you have 30 days after receiving your item to request a return. For Beauty & Personal Care items, returns are only accepted for products that arrive damaged, defective, incorrectly shipped, or in a condition that is the fault of the seller.
To be eligible for a return, your item must be in the same condition that you received it — unopened, unused, with all original packaging, safety seals intact, and all included accessories. For hygiene and safety reasons, opened or used beauty, skincare, haircare, fragrance, makeup, nail, tattooing, and personal care items cannot be returned.
You will also need your receipt or proof of purchase.
To start a return, contact us at cevraaustralia@gmail.com
All approved returns must be sent to the following address:
Cerva Australia – Returns Department
2601 E 28th St, STE 005
Signal Hill, California
United States
If your return is accepted, you will receive a prepaid return shipping label (when applicable) along with detailed instructions on how and where to send your package. Items sent back without first requesting a return will not be accepted.
You can always reach us at cevraaustralia@gmail.com for any return questions.
Damages and Issues
Please inspect your order upon delivery and contact us immediately if your item is damaged, defective, incorrect, leaking, broken, or arrives with missing components. We will evaluate the issue and make it right.
For seller-caused issues (damaged, defective, incorrect, expired), Cerva Australia will cover the return shipping cost.
Exceptions / Non-Returnable Items
For safety and hygiene reasons, the following items cannot be returned:
- Opened or used Beauty & Personal Care products
- Skincare, hair care, makeup, fragrance, and personal care items with broken seals
- Bath & Body products that have been opened
- Makeup, lip care, mascaras, brushes, or sponges once used
- Tattooing supplies that have been opened or contaminated
- Salon & spa tools that show signs of use
- Perishable beauty goods
- Customized or personalized items
- Hazardous materials or flammable liquids
- Sale or clearance items
- Gift cards
If you are unsure about your item’s return eligibility, please contact us before sending it back.
Exchanges
Exchanges are only available for unopened items that arrived damaged, defective, incorrect, or expired. The fastest way to receive the item you want is to return the original (if eligible) and place a new order once your return is approved.
European Union 14-Day Cooling-Off Period
If your order is shipped into the European Union, you have 14 days to cancel or return the item for any reason. However, Beauty & Personal Care items must still be unopened, unused, with all seals intact, and in their original packaging.
Refunds
Once we receive and inspect your return, we will notify you whether the refund was approved. If approved, your refund will be processed to your original payment method within 10 business days. Please note that your bank or credit card provider may require additional time to process and post the refund.
If more than 15 business days have passed since your refund was approved, please contact us at cevraaustralia@gmail.com
ORDER PROCESSING TIME
All orders are processed within 2–3 business days after payment confirmation. Orders placed on weekends or Australia public holidays will be processed on the next business day.
If there is any delay in preparing your order, we will notify you promptly by email.
SHIPPING TIME
Cerva Australia ships exclusively within the Australia (England, Scotland, Wales and Northern Ireland).
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Standard delivery: Total delivery time is approximately 5 business days (2–3 days processing + delivery).
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Remote or outlying regions: 6–10 business days due to distance, weather conditions and limited carrier routes.
Deliveries to areas such as the Scottish Highlands and Islands, Isle of Man, Channel Islands and certain rural postcodes may take longer because of seasonal and logistical factors.
We always strive for timely deliveries, but once a parcel is handed to the courier, Cerva Australia is not responsible for carrier delays, customs checks or weather-related disruptions.
SHIPPING CONFIRMATION AND TRACKING
Once your order has shipped, you will receive a shipping confirmation email containing your tracking number and a link to track your shipment.
Tracking details typically become active within 24–48 hours after dispatch.
SHIPPING RATES
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Standard shipping within the Australia is free on all orders.
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Expedited or express delivery options may be available at checkout for an additional fee depending on your location and chosen courier.
ADDRESS ACCURACY
Please ensure your shipping address is complete and accurate before placing your order. Cerva Australia is not responsible for delays, lost shipments or delivery issues caused by incorrect or incomplete addresses (including wrong house numbers, postcodes or flat numbers).
DAMAGED OR LOST PACKAGES
If your order arrives damaged, please contact us immediately at cevraaustralia@gmail.com with clear photos of the outer packaging and the damaged contents. We will review the case and work to resolve the issue as quickly as possible.
If your parcel is marked as “delivered” by the courier but you have not received it, please first:
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Check with neighbours or building reception/concierge
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Verify the shipping address used during checkout
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Contact your local delivery office or courier depot
If the issue continues, email us and we will help you open an investigation or claim with the carrier.
INTERNATIONAL SHIPPING
At this time, we only ship within the Australia. We may expand our shipping coverage to international destinations in the future.
CONTACT
If you have any questions about shipping, please contact us at: cevraaustralia@gmail.com
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