Aveda Men Pure-Formance Daily Lightweight Shampoo, 10.1 fl oz — 96% Naturally Derived, Scalp-Balancing Cleanse

Aveda Men Pure-Formance Shampoo is a daily lightweight shampoo that cleanses, conditions, and refreshes men’s hair and scalp using a 96% naturally derived* formula.

Designed specifically for men’s hair needs, this shampoo removes dirt and buildup while maintaining scalp balance and leaving hair moisturized. Formulated with primarily plant-based ingredients per ISO 16128, it pairs smoothly with Pure-Formance Conditioner and the broader Aveda Men lineup to create a full grooming routine that supports styling and scalp comfort.

How will this shampoo feel on my hair and scalp?

The texture is lightweight and lathers to lift oil and impurities without over-drying. After rinsing, hair feels clean with added moisture—suitable for everyday use and compatible with styling products.

• Light lather effectively removes dirt and product residue
• Leaves hair conditioned, not stripped
• Gentle enough for daily washing
• Balances scalp without heavy silicones

Will it work with my styling routine and products?

Yes—Pure-Formance was created to complement men’s styling needs, so it cleans without leaving behind buildup that interferes with pomades, gels, or pastes. Use the shampoo first, then apply Pure-Formance Conditioner for smoother styling and easier manageability.

• Removes residues that can weigh down styles
• Prepares hair for stronger hold or pliable finishes
• Compatible with thickening and firm-hold products
• Works well as part of a multi-step grooming routine

What makes the formula natural or eco-conscious?

The formula is 96% naturally derived under ISO 16128, meaning most components come from plants, non-petroleum minerals, or water. Aveda’s commitments—vegan formulations, B Corp certification, and Leaping Bunny approval—support ethical sourcing and reduced environmental impact.

• 96% naturally derived ingredients per ISO 16128
• Vegan and cruelty-free certifications
• Formulated without unnecessary heavy conditioners or petroleum derivatives
• Part of a brand with broader sustainability commitments

How should I use it for best results?

Apply a small amount to wet hair and massage into the scalp to lift oil and debris; rinse thoroughly. For optimal feel and manageability, follow with Aveda Men Pure-Formance Conditioner after shampooing.

• Wet hair thoroughly before applying shampoo
• Massage into scalp for 30–60 seconds, then rinse
• Follow with Pure-Formance Conditioner for smoother styling
• Use daily or as needed based on oiliness and activity level

Who is this for: Men seeking a daily, lightweight shampoo that cleanses and conditions while keeping the scalp balanced—ideal for those who use styling products, prefer plant-forward formulas, or want a component of a full grooming system from Aveda. It fits well for short to medium hair lengths, active lifestyles, and anyone wanting a sustainable grooming choice.

*Per ISO 16128 standard: from plants, non-petroleum minerals, and/or water.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract Faex Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol ILN51309 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.