Aveda Control Paste Hair Pomade — 2.5 oz Matte, Medium Pliable Hold for Textured, Reworkable Styles

Aveda Control Paste is a medium-hold, pliable pomade that builds piecey texture and messy, matte styles while leaving a subtle botanical aroma.

Designed for dry styling, this 2.5-ounce jar of Aveda Control Paste sculpts hair with flexible hold and high texture without shine. Its lightweight paste lets you rework looks throughout the day and is formulated without silicones, parabens, mineral oil, or synthetic fragrance. Aveda’s Pure-Fume blend of certified organic ylang ylang, clove, and clary sage adds a natural, botanical scent that complements the styling experience.

How does this pomade create texture without weighing hair down?

Control Paste has a tacky-but-pliable consistency that grips strands to separate and define pieces without leaving a glossy film. It performs best on dry hair, where small amounts spread evenly to produce matte texture and movement.

• Medium, flexible hold for shaping and definition
• Matte finish for low-shine, natural looks
• Works on all hair types—from fine to thick—for chunking and separation
• Best applied to dry hair to preserve texture and control

How do I apply Aveda Control Paste for messy or piecey styles?

Warm a small amount between your palms to emulsify, then use your fingertips to rake and twist sections for definition. Add more sparingly to increase hold or to target problem areas; the formula stays pliable so you can reshape without buildup.

• Start with a pea-sized amount for short hair; increase for longer or thicker hair
• Emulsify in hands before working through hair for even coverage
• Use fingertips to lift and separate strands for a lived-in look
• Layer incrementally—apply more only where needed to avoid stiffness

Is this product suitable for sensitive scalps or vegan routines?

Aveda Control Paste excludes many common irritants and is vegan, Leaping Bunny approved, and produced by a certified B Corp. While formulated without synthetic fragrance and several harsh additives, anyone with a specific sensitivity should check the ingredient list first.

• 100% vegan formulation, cruelty-free certified
• No silicones, parabens, mineral oil, SLS/SLES, or phthalates
• Fragrance made from organic flower and plant essences
• Suitable for daily dry styling; patch-test if you have known allergies

Who is this for: Aveda Control Paste is ideal for people who favor textured, low-shine hairstyles—whether you’re shaping short crops, adding separation to medium cuts, or creating undone layers in longer hair. It suits users who prioritize natural-origin fragrances, clean formulations, and a pliable hold that allows frequent restyling. Choose this paste if you want controlled, piecey definition without heavy residue or glossy finish.

Ingredients

Ingredients: Water Aqua Eau, Caprylic/capric Triglyceride, Peg-25 Hydrogenated Castor Oil, Tribehenin, Hydrogenated Castor Oil, Ricinus Communis (castor) Seed Oil, Peg-6 Caprylic/capric Glycerides, Glycerin, Cetearyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Caprylyl Glycol, Sodium Gluconate, Bixa Orellana Seed Extract, Hydroxypropyl Guar, Polysorbate 80, Isopropyl Alcohol, Fragrance (parfum), Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Annatto (ci 75120) ILN99156 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.