Alterna Caviar Anti-Aging Multiplying Volume Shampoo, 8.5 fl oz — Sulfate-Free, Color-Safe Volume Boost

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a lightweight, daily cleanser designed to boost hair fullness and reduce breakage while preserving color and moisture.

This salon-grade shampoo uses a Marine Plumping Complex with omega-rich caviar-derived ingredients and SeaSilk to strengthen strands and create visible lift from root to tip. It cleanses gently—without sulfates, parabens, phthalates or synthetic color—so it’s safe for color-treated hair and suitable for straight, wavy, curly and coily textures. When combined with the matching conditioner and styling mist, clinical testing and consumer feedback report noticeably multiplied volume over repeated use.

How does this shampoo add volume without drying hair out?

Rather than stripping oils, the formula balances light moisture retention with lift. Marine-inspired actives supply omega fatty acids that plump the hair shaft and SeaSilk helps maintain softness, so strands feel fuller without a brittle finish.

• Marine Plumping Complex strengthens and thickens individual fibers
• SeaSilk smooths cuticles to preserve shine while boosting body
• Sulfate-free surfactants provide gentle cleansing for daily use

Will this shampoo keep my color looking bright?

Yes—Color Hold technology is formulated to lock in pigment brightness while you cleanse. The product avoids harsh detergents and synthetic color additives, helping dyed hair retain vibrancy longer between salon visits.

• Formulated without SLS/SLES to limit color fading
• No synthetic color or DEA/TEA, reducing risk of pigment stripping
• Designed to be used with the full Caviar Anti-Aging volume regimen for best results

How should I use it for maximum multiplying effect?

Apply to wet hair, massage gently into the scalp to lift roots, then rinse thoroughly. Follow with the Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for layered body and lasting hold.

• Use daily or as needed on fine-to-thin hair types
• Pair with the matching conditioner and styling mist for clinical-level fullness
• Concentrate massage at the roots to stimulate volume formation

Is this product safe for sensitive scalps and multiple hair types?

The clean formulation removes many common irritants—like parabens, phthalates and petrochemicals—and avoids harsh sulfates, making it gentler for many users. Still, those with specific allergies should check ingredient lists and perform a patch test if concerned.

• Free of parabens, phthalates and synthetic color
• Suitable for color-treated hair across straight, wavy, curly and coily textures
• Contains luxury caviar extract rich in vitamins and minerals to defend hair integrity

Who is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is aimed at people with fine, limp or thinning hair who want weightless lift and improved strand resilience while preserving color. It’s ideal for daily use by anyone seeking salon-level volume with a cleaner ingredient set, and works best when paired with the full Multiplying Volume regimen for amplified results.

Ingredients

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)