Free AU shipping · 10% off with CERVA10 (once per customer)


















Free standard shipping throughout Australia, with no minimum spend.
We offer free standard shipping throughout Australia with no minimum spend. All orders include tracking for a smooth and reliable delivery experience.
For a damaged, faulty, incorrect or expired item, contact cevraaustralia@gmail.com. Read the return policy. Your Australian Consumer Law rights are not limited by the store's hygiene exclusions or 30-day window.
Deliveries to outer and remote regions of the Australia may experience seasonal delays due to severe weather conditions or limited carrier availability. We appreciate your understanding and kindly ask that you allow additional time for your order to arrive safely.
Almay Multi-Benefit Mascara in 502 Black is a hypoallergenic, volumizing and lengthening mascara that defines lashes with intense color while remaining gentle on sensitive eyes.
Designed for those who want a bold lash look without irritation, this mascara combines lift, length, separation, and conditioning in one lightweight formula. The pigment-rich formula delivers long-wearing color that resists smudging and flaking for up to 8 hours, and the brush—made with 100% plant-derived bristles—coats lashes evenly to reach inner corners and tiny hairs for a full, fanned effect. Ophthalmologist-tested and fragrance-free, it’s formulated for sensitive eyes and contact lens wearers and supports Almay’s Clean Makeup ethos.
The Multi-Benefit formula layers pigment and conditioning agents to thicken and extend each lash while maintaining a lightweight finish. Keratin in the formula helps lashes appear fuller, and the brush design distributes the product to avoid clumping or stiffness.
This mascara is formulated to resist smudging and flaking for long wear—up to 8 hours—keeping lashes clean and defined through typical day-to-day activities. The pigment adheres to lashes while the non-flaking formula minimizes transfer and fallout for a tidy finish.
Yes—Almay Multi-Benefit Mascara is hypoallergenic and ophthalmologist-tested, formulated without added fragrance to reduce irritation risks. It’s created specifically to be gentle for those with sensitive eyes or who wear contact lenses, offering performance without compromising comfort.
Use the plant-derived bristle brush to wiggle at the base then sweep upward to coat and separate each lash. For extra volume, allow the first coat to dry slightly before applying a second; for length, focus brush strokes from root to tip and use the tip of the wand for corner lashes.
Who is this for? If you want visibly fuller, longer, and defined lashes without harsh ingredients—especially if you have sensitive eyes or wear contacts—Almay Multi-Benefit Mascara 502 Black gives a buildable, comfortable finish. It’s a practical choice for everyday beauty routines, makeup beginners seeking easy application, and anyone who prefers clean, ophthalmologist-tested cosmetics that emphasize both results and gentleness.
Aqua ((Water) Eau), Myrica Pubescents Fruit Wax, Cera Alba ((Beeswax) Cire D' Abeille), Polyurethane-35, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Potassium Cetyl Phosphate, Acacia Senegal Gum, Steareth-21, Isosteareth-200 Linoleate, Cetyl Alcohol, PVP, Dibutyl Adipate, Hydrolyzed Keratin, Panthenol, Alanine, Leucine, Lysine HCl, Aloe Barbadensis Leaf Extract, Phytantriol, Tocopheryl Acetate, Hydrolyzed Wheat Protein/PVP Crosspolymer, Nylon-6, Butylene Glycol, Triethanolamine, Hydroxyethylcellulose, Stearic Acid, Simethicone, Trisodium EDTA, Phenoxyethanol, Caprylyl Glycol, Methylparaben, Ethylparaben. May Contain [+/-: Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499)].
Q: Is Almay Multi-Benefit Mascara safe for sensitive eyes?
A: Yes. It is hypoallergenic, fragrance-free, and ophthalmologist-tested for sensitive eyes and contact lens wearers.
Q: How long does the mascara wear without smudging?
A: Formulated to resist smudging and flaking for up to 8 hours under normal daily conditions.
Free standard shipping within Australia, with no minimum spend. Delivery estimates are explained in our shipping policy.
Read the return policy for eligibility and instructions. Australian Consumer Law rights are not limited by a 30-day window, hygiene exclusions or whether an item has been opened. Contact cevraaustralia@gmail.com about a product problem before arranging a return.
Thanks for subscribing!
This email has been registered!