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Free standard shipping throughout Australia, with no minimum spend.
We offer free standard shipping throughout Australia with no minimum spend. All orders include tracking for a smooth and reliable delivery experience.
For a damaged, faulty, incorrect or expired item, contact cevraaustralia@gmail.com. Read the return policy. Your Australian Consumer Law rights are not limited by the store's hygiene exclusions or 30-day window.
Deliveries to outer and remote regions of the Australia may experience seasonal delays due to severe weather conditions or limited carrier availability. We appreciate your understanding and kindly ask that you allow additional time for your order to arrive safely.
Almay Multi-Benefit Mascara in 501 Blackest Black delivers visibly thicker, longer lashes with lightweight wear and a hypoallergenic formula suited for sensitive eyes.
This mascara combines volume, length, definition, and conditioning in one buildable formula. The pigment is intensely black for dramatic contrast, while a plant-derived bristle brush applies product evenly to separate and coat each lash. Tested by ophthalmologists and free of fragrance, the formula is designed to be comfortable for contact lens wearers and sensitive eyes, with up to eight hours of smudge-resistant wear.
The formula balances pigments and conditioning agents so lashes appear fuller and longer without clumping. Lightweight binders and keratin help build visible dimension while keeping lashes flexible. Layering is easy: one or two coats enhance length, while additional coats boost volume without weighing lashes down.
Yes—this formulation is designed to stay put for up to eight hours with minimal smudging. The pigment adheres to lashes while the light film minimizes transfer and fallout. It keeps lashes separated for a clean finish from morning until evening under normal wear conditions.
Almay formulated this mascara to be hypoallergenic and ophthalmologist-tested for sensitive eyes. It’s fragrance-free and cruelty-free, reducing the chance of irritation. That makes it a practical choice for those who need gentle eye cosmetics without sacrificing definition or color payoff.
Start with clean, dry lashes and sweep the brush from root to tip in a zigzag motion to separate and lift. Use one coat for a natural look and add additional coats to build drama, allowing slight drying between layers. Remove with an oil-based or gentle eye makeup remover to dissolve pigment without rubbing or tugging at the lashes.
Who is this for? This mascara is intended for anyone seeking a dependable, everyday mascara that combines dramatic black pigment with a gentle formula—especially those with sensitive eyes or contact lenses. It’s a solid option for users who want buildable volume and length, a separated lash look without flaking, and cosmetics that align with cruelty-free values.
Water, Beeswax, Ceresin, Carnauba Wax, Glyceryl Stearate, Iron Oxides, Stearic Acid, preservatives
Q: Is Almay Multi-Benefit Mascara safe for contact lens wearers?
A: Yes. It’s hypoallergenic, ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.
Q: How long does the mascara stay smudge-free?
A: The formula provides up to eight hours of smudge-resistant wear under normal conditions.
Free standard shipping within Australia, with no minimum spend. Delivery estimates are explained in our shipping policy.
Read the return policy for eligibility and instructions. Australian Consumer Law rights are not limited by a 30-day window, hygiene exclusions or whether an item has been opened. Contact cevraaustralia@gmail.com about a product problem before arranging a return.
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