Almay Length & Lift Mascara — 40 Black Waterproof, Hypoallergenic Conditioning Lash Lengthener

Almay Length & Lift Mascara in 40 Black is a waterproof, hypoallergenic formula that lengthens, lifts and conditions lashes for clump‑free, all‑day wear.

This lightweight mascara combines a lash‑caring complex of plant‑based waxes with 100% plant‑derived bristles to coat and separate each lash from root to tip. It’s designed to create an instant lift and visible length without weighing lashes down, smudging or flaking. Ophthalmologist‑tested and suitable for sensitive eyes and contact lens wearers, the formula is fragrance‑free, cruelty‑free, and made without a range of common additives.

How does this mascara create longer, lifted lashes?

The brush and formula work together: the slim wand reaches roots while the plant‑derived bristles comb through lashes to evenly distribute product. The conditioning blend of plant waxes helps each lash look extended and separated for a lifted silhouette without stiff or heavy buildup.

• 100% plant‑derived bristles for thorough coating and separation
• Lash‑caring complex of plant waxes to smooth and extend fibers
• Slim wand design targets roots for instant lift
• Buildable formula avoids clumps while amplifying length

Will this stay put through the day and resist smudging?

Yes — the waterproof formulation delivers long wear and is engineered to resist smears and flakes during daily activities. Despite its staying power, the texture remains flexible enough to avoid a crunchy feel, preserving natural lash movement.

• Waterproof finish for sweat and humidity resistance
• Flake‑free performance for clean under‑eye area
• Buildable without accumulating weight that causes smudging

Is this safe for sensitive eyes and contact lens wearers?

Almay developed this mascara with sensitive eyes in mind: it’s ophthalmologist‑tested, hypoallergenic and free of fragrance. The formula also avoids parabens, phthalates, SLS, mineral oil and other common irritants, making it a suitable option for those who require gentler eye makeup.

• Ophthalmologist‑tested and hypoallergenic
• Fragrance‑free and cruelty‑free formulation
• Free from parabens, phthalates, SLS, mineral oil and formaldehyde donors

How should I apply it for best results and removal tips?

For maximum length and lift, start at the root and wiggle the wand upward through the lashes to the tips, applying one to three light coats depending on desired effect. To remove, use a gentle oil‑based or micellar eye makeup remover to dissolve waterproof pigments without aggressive rubbing.

• Apply from root to tip with a slight wiggle for separation
• Layer thin coats rather than loading on product
• Remove with oil‑based or micellar removers to protect lashes

Who is this for? This mascara suits anyone seeking visibly longer, lifted lashes with a formula tailored to sensitive eyes — ideal for contact lens wearers, those who want dependable waterproof wear, and users preferring plant‑derived brush materials and cleaner ingredient lists. If you want a buildable, clump‑resistant finish that conditions while enhancing length, Almay Length & Lift Mascara in 40 Black is formulated to meet those needs.

Ingredients

Isododecane, Aqua/Water/Eau, Cyclopentasiloxane, Cera Alba/Beeswax/Cire D'abeille, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyglyceryl-3 Beeswax, Hydrogenated Polyisobutene, VP/Eicosene Copolymer, Paraffin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Silica, Synthetic Beeswax, Acrylates Copolymer, VP/Hexadecene Copolymer, Alcohol Denat., Aminomethyl Propanediol, Ascorbyl Palmitate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Caprylyl Glycol, Dipentaerythrityl Tri-Polyhydroxystearate, Ethylhexylglycerin, Laureth-21, Octyldodecanol, PEG-30 Dipolyhydroxystearate, Polyvinyl Alcohol, Propylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ultramarines (CI 77007).