Almay Length & Lift Mascara — 030 Black Brown, Hypoallergenic Lengthening with Plant-Derived Brush

Almay Length & Lift Mascara in 030 Black Brown is a gentle, nourishing mascara that visibly lengthens and lifts lashes while staying clump-free and comfortable for sensitive eyes.

This mascara combines a smooth, buildable formula with plant-derived bristles and a conditioning Lash-Caring Complex to create a lifted, elongated lash effect without heavy residue. Ophthalmologist-tested and fragrance-free, it’s designed for daily wear, contact lens users, and anyone who prefers hypoallergenic eye makeup. The finish enhances lash definition and separation for a natural yet noticeable eye-opening result.

How does Almay Length & Lift create longer-looking lashes without clumps?

The formula is designed to coat lashes evenly from root to tip so each hair appears extended and separated. Its buildable texture allows you to layer for added length while avoiding the flaking or stickiness some mascaras leave behind.

• 100% plant-derived bristles for precise application and even coating
• Buildable, smooth formula that reduces clumping
• Plant-based waxes plus Pro-Vitamin B5 to condition and strengthen lash appearance

Will this mascara irritate sensitive eyes or contact lenses?

Almay Length & Lift is hypoallergenic, fragrance-free, and ophthalmologist-tested, formulated with sensitivity in mind. That makes it a suitable choice for many people who experience irritation from conventional eye makeup.

• Fragrance-free and cruelty-free formulation
• Ophthalmologist-tested and labeled for sensitive eyes
• Safe for contact lens wearers when used as instructed

What makes the brush different and how does it improve application?

The wand features 100% plant-derived bristles engineered to separate lashes and deliver product efficiently. The brush design minimizes clumping while helping to lift lashes at the base for an instant open-eye effect.

• Plant-derived bristles ensure uniform coverage
• Brush shape lifts and fans lashes for a fuller look
• Works well for both lower and upper lashes without excessive product buildup

How long does the wear last and what about flaking or smudging?

This mascara is formulated for all-day wear with resistance to flaking and smudging under normal conditions. The combination of conditioning ingredients and a lightweight finish helps maintain lash appearance without frequent touch-ups.

• Designed for long wear with minimal flake
• Smooth, non-gritty finish that resists smudge
• Easy-to-layer for added intensity without heaviness

Who is this for: Almay Length & Lift Mascara suits anyone seeking a gentle, effective lengthening mascara—especially people with sensitive eyes, contact lens wearers, or those who prefer clean, fragrance-free cosmetics. It’s a practical everyday option for shoppers wanting defined, lifted lashes with conditioning benefits and responsible ingredient choices.

Ingredients

Ingredients: Aqua/Water/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Phenoxyethanol