The wet n wild Chameleon Chrome Highlighter is a light-reactive, ultra-blendable highlighter that shifts color with different lighting to deliver a customizable, multidimensional glow. Whether you're capturing photos, stepping into neon lights, or catching softer daylight, this Chameleon Chrome Highlighter uses multi-reflective pigments to...

wet n wild Photo Focus Matte Liquid Foundation in Shell Ivory delivers a matte, camera-ready finish with light-diffusing coverage designed to reduce shine and look natural in photos. This foundation was developed and photo-tested across multiple lighting setups to minimize flashback and keep skin...

wet n wild Photo Focus Matte Liquid Foundation in Porcelain is a vegan, cruelty-free liquid foundation that creates a matte, second-skin finish tested under seven photo lighting conditions for camera-ready coverage. This lightweight foundation is formulated to minimize shine while maintaining a natural look...

A lightweight, matte liquid foundation that gives camera-ready, second-skin coverage without flashback. This foundation from wet n wild is formulated to deliver a soft-focus, matte finish that stays true under multiple lighting conditions. Designed for everyday wear and photos alike, the formula aims to...

wet n wild Chameleon Chrome Highlighter is a light-reactive, liquid-to-baked highlighter that shifts color with light for a customizable, multi-dimensional glow. This highlighter uses prismatic pigments and a hybrid liquid-to-baked formula to give skin a luminous finish that looks different from every angle. The...

wet n wild Chameleon Chrome Highlighter in Venus Swing is a light-reactive, liquid-to-baked highlighter that shifts color with the light and builds from a sheer glow to an intense, iridescent radiance. Designed to catch and reflect light in unexpected ways, Venus Swing uses multi-dimensional...

wet n wild Photo Focus Loose Baking Setting Powder in Off-White Translucent is a weightless finishing powder that mattifies, sets makeup, and creates a soft-focus blur without settling into fine lines. This micromilled loose powder is formulated to lock foundation and concealer in place,...

wet n wild Prime Focus is a water-based serum-primer that smooths texture, helps minimize the look of pores, and preps skin for longer-lasting makeup. This lightweight facial serum primer blends skincare and makeup prep in one step. Powered by bakuchiol (a botanical retinol alternative)...

wet n wild Photo Focus Matte Liquid Foundation in Amber Beige is a vegan, cruelty-free liquid foundation designed to deliver a matte, camera-ready finish without flashback. This foundation was formulated to perform under multiple lighting scenarios, giving a soft-focus, second-skin matte look while minimizing...

wet n wild Photo Focus Matte Liquid Foundation in Neutral Soft Ivory is a vegan, cruelty-free liquid foundation that delivers a matte, camera-ready, second-skin finish designed to perform under varied lighting. This lightweight foundation was developed and tested across multiple lighting scenarios to reduce...

wet n wild Photo Focus Loose Baking Setting Powder in Translucent is a lightweight, silky finishing powder that sets makeup, reduces shine, and creates a soft-focus blur on fair to medium and tan skin tones. This finely milled loose powder is designed to lock...

wet n wild Photo Focus Loose Baking Setting Powder in Banana is a silky, weightless finishing powder that sets makeup, mattifies, and creates a soft-focus, brightening finish. Designed to lock foundation and concealer into place without heaviness, this loose setting powder helps control shine,...

wet n wild Prime Focus Primer Serum is a lightweight, water-based hydrating primer serum that smooths and preps dry skin so makeup applies evenly and lasts longer. This ultra-hydrating primer-serum blends skincare with makeup prep: a silky, creamy water-base formula infused with rose water,...

wet n wild Bare Focus Skin Tint is a lightweight, buildable skin tint with 5% niacinamide that gives a natural, radiant finish while delivering hydration from hyaluronic acid and vitamin E. This skin tint blends skincare benefits with sheer-to-medium coverage for everyday wear. Designed...

wet n wild Hello Kitty Glitter Lip Oil is a non-sticky, oil-infused gloss that layers a mirror-like shine and sparkle over lips while delivering a cushion of 10 nourishing oils. This limited-edition Diamond Bow shade blends translucent shimmer with suspended glitter particles and a...

wet n wild Photo Focus Loose Setting Powder in Soft Pink is a lightweight, silky finishing powder that locks makeup in place while adding a subtle pink radiance and controlling shine. This loose setting powder from wet n wild is designed to give makeup...

This wet n wild Disney Villains Baddies Liquid Eyeliner in "Queen of Mean" is a metallic, ultra-pigmented liquid liner that delivers precise, light-catching definition for bold eye looks. Created as part of wet n wild's playful collaboration with Disney Villains, this liquid eyeliner pairs...

wet n wild Disney Villains Extreme Evil Jelly Blush in Wicked Bite is a weightless, bouncy jelly formula that melts into skin for a buildable, long-lasting flush of color. This limited-edition jelly blush from wet n wild’s Disney Villains collection offers a playful, pigmented...

wet n wild Chameleon Chrome Eyeshadow Foil in Matrix Moves is a multi‑chromatic, self‑adhering eye color that reflects shifting hues for high‑impact, long‑wear looks. This innovative eyeshadow foil uses light‑reactive pigments to produce a prismatic, color‑shifting finish that moves with every blink and angle....

wet n wild Breakup Proof Mascara is a waterproof, smudge-resistant vegan formula that volumizes, lengthens, and conditions lashes with an eye-hugging brush for full coverage. Designed for everyday wear and dramatic looks alike, this mascara combines performance and care ingredients — including castor oil,...