e.l.f. Incredi-Curl Mascara is a buildable volumizing and curling mascara with a curved double-sided bristle brush that lifts, sets and holds lashes in a smudge- and transfer-resistant soft black finish. Bring eye-opening curl and dramatic volume to your lash routine with a formula designed...

The e.l.f. Precision Sculpting Brush is a densely packed, slightly curved synthetic brush designed for accurate contouring and sculpting of the face. This brush pairs a unique triangular handle with soft, white synthetic fibers to help you place and blend cream or powder products...

e.l.f. Blemish Control Face Primer is a lightweight, mattifying makeup base infused with salicylic acid, tea tree oil, and vitamin E to soothe, prep, and help control blemish-prone skin while improving makeup wear. This primer creates a smooth, weightless canvas that helps foundation adhere...

e.l.f. Brightening Lavender Face Primer is a lavender-tinted, color-correcting base that neutralizes uneven tones, subtly brightens dull skin, and creates a smooth matte canvas for long-lasting makeup. This lightweight, creamy primer uses a lavender cast to counteract yellow undertones and reduce visible redness so...

e.l.f. Daily Dew Stick is a creamy, twist-up cooling highlighter stick that adds an iridescent, dewy glow to skin for an instant lit-from-within finish. Lightweight and travel-friendly, this stick-format highlighter glides on smoothly to boost radiance with a subtle pearlescent sheen. The formula is...

The e.l.f. Daily Dew Stick in Tangerine Kiss is a cooling, twist-up highlighter stick that instantly adds a sheer, pearlescent dewy glow while delivering nourishing tangerine oil and antioxidants. Designed for quick application and natural-looking luminosity, this portable cream-to-pearl highlighter gives skin a fresh,...

e.l.f. Power Grip Primer Mini is a travel-size, gel-based hydrating face primer that smooths skin and locks makeup in place for a longer, more even wear. Lightweight and clear, this mini version of e.l.f.'s Power Grip primer delivers a translucent, non-greasy base that helps...

e.l.f. SKIN Holy Hydration Off Makeup Remover is a bi-phase, non-greasy liquid that dissolves even waterproof eye, lip, and face makeup while delivering hydration. This lightweight remover blends effective makeup breakdown with skin-nourishing actives—hyaluronic acid, squalane, and niacinamide—so you cleanse without overdrying. Ophthalmologist-tested and...

e.l.f. Halo Glow Contour Beauty Wand is a liquid contour applicator with a cushion-tip that delivers buildable, radiant definition while hydrating skin with 2% squalane. Designed for easy, precision sculpting, this lightweight contour wand blends into skin for a natural, luminous shadow rather than...

e.l.f. Camo Liquid Blush is a lightweight, high-pigment liquid cheek color that blends into a soft, dewy finish for long-lasting, buildable radiance. This liquid blush delivers concentrated color in a weightless formula designed to sit comfortably on skin while giving a fresh, luminous flush....

e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with a 1mm micro tip and spoolie to draw hairlike strokes and shape natural-looking brows. This slim, dual-ended pencil from e.l.f. is built for precise detailing: a tiny 1mm tip creates feathered, realistic hair...

e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with an ultra-slim 1mm tip and spoolie for creating precise, feathered hair-like strokes and long-lasting definition. Refine and shape brows with a tool designed for detail: the e.l.f. Micro-Fine Brow Pencil pairs a micro...

The e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof brow pencil with a 1mm tip and spoolie that sculpts feathered, natural-looking blonde brows. This slim, travel-ready pencil is designed for pinpoint control when filling, defining, and finishing brows without obvious blocky lines. Its micro-fine...

The e.l.f. Micro-Fine Brow Pencil in Taupe is a dual-ended, 1mm waterproof eyebrow pencil with a built-in spoolie for shaping and creating feathered, natural-looking brows that last. Designed for precise detailing at the tips and tails of your brows, this slim brow pencil delivers...

e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with a 1mm micro tip and spoolie that sculpts natural, feathered brows in the shade Auburn. Designed for pinpoint control, this compact pencil helps you draw hair-like strokes and blend them seamlessly for soft,...

e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with a 1mm tip and built-in spoolie for creating feathered, natural-looking brows in the shade Espresso. This slim, precise pencil is designed to define hairlike strokes at the tips and tails of brows while...

The e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with an ultra-precise 1mm tip and spoolie for creating feathered, natural-looking brows in Deep Brown. Designed for detail work, this vegan and cruelty-free brow pencil delivers thin, hair-like strokes that build shape without...

e.l.f. Micro-Fine Brow Pencil is a dual-ended, waterproof eyebrow pencil with a 1mm tip and spoolie for creating detailed, feathered brows in Soft Brown. Designed to deliver hair-like definition with minimal effort, this vegan and cruelty-free brow tool combines a razor-fine tip with a...

e.l.f. Lip Plumping Gloss in Mocha Twist is a high-shine, sheer-color lip gloss that visibly enhances lip volume while delivering hydrating nourishment and a gentle tingling sensation. This lightweight gloss blends a buildable wash of color with glossy shimmer to create the look of...

e.l.f. SKIN Suntouchable! Whoa Glow SPF 30 is a lightweight, broad‑spectrum face sunscreen that doubles as a hydrating makeup primer for a natural peachy glow. This multi‑tasking face lotion combines sun protection and a luminous primer in a single, vegan formula. It delivers SPF...