{"product_id":"wet-n-wild-prime-focus-hydrating-primer-serum-for-face-lightweight-water-based-moisture-for-dry-combination-skin","title":"wet n wild Prime Focus Hydrating Primer Serum for Face — Lightweight, Water-Based Moisture for Dry \u0026 Combination Skin","description":"\u003cstrong\u003ewet n wild Prime Focus Primer Serum is a lightweight, water-based hydrating primer serum that smooths and preps dry skin so makeup applies evenly and lasts longer.\u003c\/strong\u003e\n\n\u003cp\u003eThis ultra-hydrating primer-serum blends skincare with makeup prep: a silky, creamy water-base formula infused with rose water, camellia leaf extract and green tea to moisturize, refine texture and create a smooth canvas for foundation. Designed for dry or combination skin types that need extra moisture without heaviness, it helps foundation glide on for a luminous, even finish while supporting everyday skin comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this primer serum change my makeup routine?\u003c\/h3\u003e\n\u003cp\u003eUse Prime Focus as the first step after moisturizer or on its own to improve foundation application and wear. Its thin, silky texture reduces dry patches and helps liquid or powder products sit more evenly across the face.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies smoothly under foundation, concealer, bronzer and powder\u003c\/li\u003e\n  \u003cli\u003eMinimizes flakiness so products blend more easily\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration keeps skin comfortable all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe serum combines traditional botanicals with modern water-based delivery to hydrate and soothe without a greasy feel. Rose water calms and helps refresh dry skin; camellia leaf extract provides gentle conditioning; green tea extract adds antioxidant support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRose water: refreshes and hydrates without heaviness\u003c\/li\u003e\n  \u003cli\u003eCamellia leaf extract: smooths and conditions surface texture\u003c\/li\u003e\n  \u003cli\u003eGreen tea extract: provides antioxidant-rich comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Prime Focus for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small pump and spread evenly across face, concentrating on dry areas or zones where foundation tends to cling. Let it absorb for a minute before applying foundation to ensure a seamless, long-lasting base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 pumps for a full face; pat into dry patches first\u003c\/li\u003e\n  \u003cli\u003eLayer with moisturizer in colder months for extra hydration\u003c\/li\u003e\n  \u003cli\u003eReapply lightly over makeup daytime only if needed for a fresh look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this primer serum cruelty-free and suitable for varied skin tones?\u003c\/h3\u003e\n\u003cp\u003eYes — wet n wild is 100% cruelty-free and creates products meant to work across skin tones and ages. The lightweight, translucent finish doesn’t alter foundation color, making it compatible with a wide range of complexion shades and makeup formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlways cruelty-free brand commitment\u003c\/li\u003e\n  \u003cli\u003eTranslucent finish works with liquids, creams and powders\u003c\/li\u003e\n  \u003cli\u003eFormulated to be non-greasy and adaptable to many skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: wet n wild Prime Focus Primer Serum is ideal for anyone with dry or combination skin who wants a lightweight, hydrating base that improves makeup application and appearance. It’s a practical pick for daily wearers, busy mornings, and makeup users seeking a smoother canvas without heavy creams — especially those who prefer cruelty-free, botanical-infused formulas.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau, Glycerin, Alcohol, Isopentyldiol, Rosa Damascena Flower Water, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextrin, Flavor\/Aroma, Fragrance\/Parfum, Vaccinium Myrtillus Leaf Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, t-Butyl Alcohol, Aluminum Hydroxide, Ammonium Polyacrylate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Oligopeptide-68, Tin Oxide, Hydrogenated Lecithin, Glycine Soja (Soybean) Oil, Sodium Oleate, Disodium EDTA, Yellow 6\/CI 15985, Yellow 5\/CI 19140, Titanium Dioxide\/CI 77891, Red 40\/CI 16035, Mica. [1905-1]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this primer serum on very dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s water-based and hydrating; layer with your moisturizer for extra dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it change my foundation shade or finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the translucent, silky formula won’t alter foundation color and supports a smoother finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"wet n wild","offers":[{"title":"Default Title","offer_id":51491666559209,"sku":"B082YQ5Y23","price":54.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/wet-n-wild-front-packaging_bb248c47-5358-44c4-9122-2bb191adf621.jpg?v=1783341430","url":"https:\/\/cervaaustralia.com\/products\/wet-n-wild-prime-focus-hydrating-primer-serum-for-face-lightweight-water-based-moisture-for-dry-combination-skin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}