{"product_id":"wet-n-wild-prime-focus-facial-serum-primer-water-based-hydrating-makeup-extending-serum-dewy-radiance","title":"wet n wild Prime Focus Facial Serum Primer — Water-Based Hydrating, Makeup-Extending Serum (Dewy Radiance)","description":"\u003cp\u003e\u003cstrong\u003ewet n wild Prime Focus Facial Serum Primer is a water-based, makeup-prepping serum that hydrates, brightens, and smooths skin while extending makeup wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight primer-serum blend pairs skincare ingredients with makeup-ready performance: botanical extracts including pineapple, calendula, rose water, hibiscus, and green tea work together to visibly refine texture and add instant radiance while creating a silky base for foundation and concealer. The formula is water-based and suitable for all skin types, designed to layer comfortably under makeup or be used solo for a dewy, refreshed look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer-serum prep skin for makeup?\u003c\/h3\u003e\n\u003cp\u003ePrime Focus creates a hydrated, even surface that helps foundation and concealer glide on and stay in place. Its lightweight, non-greasy feel reduces settling into fine lines and improves product blending without pilling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based texture that absorbs quickly for a smooth canvas.\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts soften and refine pore appearance.\u003c\/li\u003e\n  \u003cli\u003eLeaves a luminous, slightly dewy finish that helps makeup sit evenly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help dry or aging-looking skin?\u003c\/h3\u003e\n\u003cp\u003eThe serum-primer includes humectant and plant-derived ingredients to add moisture and visual softness to dry or crepey areas. While not a medical treatment, it can temporarily reduce the look of fine lines by plumping and smoothing the skin’s surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePineapple and hibiscus extracts promote gentle exfoliation and radiance.\u003c\/li\u003e\n  \u003cli\u003eRose water and green tea deliver calming hydration and antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eUse under makeup or overnight as a lightweight moisture boost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Prime Focus in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply one to two drops to clean, toned skin and gently press or smooth across face before moisturizer or foundation. It can be layered under sunscreen; allow a moment for absorption before applying makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCleanse and tone, then dispense a small amount onto fingertips.\u003c\/li\u003e\n  \u003cli\u003ePat into dry areas and blend outward; follow with moisturizer if needed.\u003c\/li\u003e\n  \u003cli\u003eApply makeup after the serum sits for 30–60 seconds for best adherence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or combination skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated for broad skin compatibility, the water-based primer avoids heavy oils and works well for oily, combination, and many sensitive skin types. Patch testing is recommended for very reactive skin, as botanical extracts can occasionally cause irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic, lightweight formula for combination to oily skin.\u003c\/li\u003e\n  \u003cli\u003eHydrating but not heavy—good for dry patches when layered appropriately.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan formulation for ethical preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? wet n wild Prime Focus Facial Serum Primer is ideal for anyone wanting a dual-purpose product that improves skin texture and appearance while extending makeup wear—perfect for busy beauty routines, people who favor lightweight hydration, and those seeking an affordable, cruelty-free primer option. If you want a subtle glow, easier blending, and a smoother foundation application without heavy oils, this primer-serum is a practical addition to daily skincare and makeup rituals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau, Glycerin, Alcohol Denat., Isopentyldiol, Rosa Damascena Flower Water, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Fragrance\/Parfum, Camellia Sinensis Leaf Extract, Propylene Glycol, Hydroxypropyl Cyclodextrin, Leuconostoc Ferment Filtrate, Ananas Sativus (Pineapple) Fruit Extract, Calendula Officinalis Flower Extract, Hibiscus Rosa-Sinensis Flower Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, T-Butyl Alcohol, Oligopeptide-68, Glycine Soja (Soybean) Oil, Hydrogenated Lecithin, Sodium Oleate, Disodium Edta, [+\/- (May Contain\/Peut Contenir): Titanium Dioxide (Ci 77891), Red 40 (Ci 16035), Mica, Yellow 5 (Ci 19140)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much Prime Focus serum should I use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one to two drops for your face; increase slightly for drier areas. A little spreads far.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I apply makeup right after this serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wait about 30–60 seconds for absorption, then apply foundation for best wear and blend.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"wet n wild","offers":[{"title":"Default Title","offer_id":51492573675753,"sku":"B09NXBFDJN","price":56.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/wet-n-wild-prime-focus-front-packaging_65a8d2f2-2cb8-48f7-8115-14c6cf01c830.jpg?v=1783366698","url":"https:\/\/cervaaustralia.com\/products\/wet-n-wild-prime-focus-facial-serum-primer-water-based-hydrating-makeup-extending-serum-dewy-radiance","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}